Client Spotlight: Infinit Nutrition Canada

CEO Darcy Haggith shares some of the exciting growth of his company, Infinit Nutrion Canada in this Client Spotlight…

Tell us a bit about Infinit Nutrition Canada

We are a custom sports nutrition company that formulates and manufactures products to fuel recreational athletes through to professional and Olympians. We ensure athletes stay hydrated and energized throughout any sport and provide recovery options to ensure they recover quickly, avoiding muscle soreness and fatigue.

Darcy Haggith (right), CEO of Infinit Nutrition Canada with Multiple Ironman & Half Ironman Champion Lionel Sanders (left) and Fastest Ironman Ever, Melissa Bishop – 2015 Pan Am Gold Medalist, 2x Olympian.

How did you come up with your company name?

After using the product from the US, the rights to run Infinit Nutrition in Canada were obtained.  As a separate entity we proudly extended the name to Infinit Nutrition Canada – all of our operations centred in Windsor, Ontario.

What products/services do you provide?

We provide blends that are formulated specifically for a given sport as well we provide blends that are formulated specifically to an athlete’s specific needs and preferences.  For custom athletes we conduct a 30 minute nutritional consult, in which we determine the athletes chosen sport, goals, sweat rate, sodium:sweat concentration and personal preferences in order to formulate a product that will precisely meet their needs, allowing them to achieve their full athletic potential.

Anything new and exciting happening within your company?

We continue to grow our business supporting endurance athletes like Melissa Bishop and Lionel Sanders.  We have developed a comprehensive Hockey product that involves sweat testing, performance nutrition coaching and periodized sports nutrition designed to support players growth and development both during the season and during strength training periods.  Ideal candidates are young players looking to be drafted into the CHL or obtain scholarships.  The exact program utilized with Calgary Flames defensemen Dougie Hamilton since 2010.

Some of the professional athletes fueled by Infinit Nutrition Canada

How has WEtech Alliance supported your business to date?

WEtech has provided business mentoring, provided opportunity to present to community business leaders and have provided market intelligence.  In a few words WEtech have been a support to a small business on a personal level that has been invaluable, they understand the challenges and are quick to provide recommendations and make personal introductions to other business leaders.  They are like a trusted coach, looking out for our success.

Some of the ways that WEtech Alliance has supported Infinit Nutrition Canada to date.

Looking into your company’s future, what are you most enthusiastic about?

We are most excited about what our customers say about us and how they continue to be loyal customers.  We have experienced double digit growth since our inception in 2006, with a new storefront and manufacturing facility in place we have created excess capacity, we believe we are at a tipping point, we are attracting 100 new clients weekly.  Our goal is to quickly out sell our current facility’s capabilities.

If you could have coffee with any business leader or industry expert, who would you choose, and why?

That’s a tough question. It would be someone like Matthew Corrin – he has a firm set of values that he works within and a keen sense of how to promote his business to eager and hungry patrons that fuel Freshii’s incredible growth/success.  He is clear evidence that getting off the easy path can change lives and fuel business performance.

Freshii CEO Matthew Corrin | Photo by Peter J. Thompson/National Post

What excites you most about the local tech community?

This is going to sound funny, but I am excited about what we don’t know. The impact of Search Engine Optimization and effective use of social media will spread the word like wildfire.  We get to fuel our Olympians for a reason. We are still relatively unknown. When people hear what we do, they are amazed, just as I was as an Ironman athlete in 2004 when I first became a customer.  We look to local techies to help drive this Windsor/Canadian brand.

What tech gadget or resource (book, blog, magazine, app, website, etc.) has played a role in your company growth?

Our biggest differentiator is our online custom process, our model allows us to efficiently produce a product that is tailored to each athlete that and is produced at a safe concentration, one that will be easily absorbed.  Our growth is fueled by our performance, when athletes fuel with us we immediately simplify their nutrition and dramatically affect their performance, they tell their friends and fellow athletes.  We look to accelerate this word of mouth promotion through our TeamInfinit blog and social medial channels: Instagram, Facebook and Twitter.  We have recently launched and Ambassador program that looks to be helping as well.

What idea(s) do you have to help accelerate our local tech community?

The biggest idea is to share and network with other business owners as we continue to learn about new technology, so we can appropriately apply to our respective businesses.  Often a common technology applied to another business can pay huge dividends.

Anything else you’d like people to know?

We are so passionate about seeing people perform and live to their fullest potential.  Research conducted with Dr. Stuart Phillips, one of the world’s leading protein and muscle experts has brought awareness to the role nutrition can play in not only how we perform, but also how we can thrive long into our years.  Through adequate protein ingestion and light training we can avoid conditions that have seem to become common place in our North American population, exciting that much of what ails us is preventable through simple nutrition.  Happy to be involved in this space.  If we keep moving, we can keep moving!

Client Spotlight: Brewin’ Bros Beverage Company

 

We recently caught up with the Bros behind Brewin’ Bros Beverage Company. Here’s what he had to say…

Tell us a bit about Brewin’ Bros Beverage Company.

We’re two young entrepreneurs trying to make a dent in the iced tea industry. We brew high end teas with our “super active” ingredient activated charcoal.

What products/services do you provide?

We brew, bottle, distribute and retail our tea all throughout Windsor Essex County.

Anything new and exciting happening within your company?

We’re expanding at a rapid rate. We’re now looking to get our bottles tested for prolonging its shelf life.

Where can people find you online?

Website: BrewinBros.co

Facebook: BrewinBros

Instagram: BrewinBros

How has WEtech Alliance supported your business to date?

WEtech has supported us in strategic planning and financial funding. A huge thank you to the WEtech team for taking us in and pushing our product line to a new stage!

Looking into your company’s future, what are you most enthusiastic about?

That rapid growth will one day bring us to a national level, supplying teas across Canada.

If you could have coffee with any business leader or industry expert, who would you choose, and why?

Walter James Treliving, owner of Boston Pizza, because his expertise in franchise growth and distribution is a great example to our company. It would be awesome to chat with him and see how he does it all.

Jim Treliving. QMI Agency file.

What excites you most about the local tech community?

It is important to have a strong local tech community because much of what we do relies on technology and social media. Our job is made easier by being surrounded by people that are involved in that community.

What tech gadget or resource (book, blog, magazine, app, website, etc.) has played a role in your company growth?

Social media has played a big role in the growth of our company. Both Instagram and Facebook has allowed us to spread to a multitude of individuals around Windsor.

Looking into your company’s future, what are you most enthusiastic about?

That rapid growth will one day bring us to a national level, supplying teas across Canada.

CenterLine (Windsor) Limited Named Gold Standard Winner

CenterLine (Windsor) Limited is pleased to announce that, as a winner of Canada’s Best Managed Companies program in 2013, it has successfully retained its status and become a Gold Standard winner in 2017.

This prestigious national award is sponsored by Deloitte, CIBC, Canadian Business, Smith School of Business and MacKay CEO Forums.

“It’s much more than just financial performance,” said Peter Brown, Partner, Deloitte and Co-Leader, Canada’s Best Managed Companies program. “The ingredients to success also include overall business performance and sustained growth. It takes dedication and commitment from the entire organization.”

CenterLine congratulates its outstanding world class staff for its continued dedication to excellence and thanks its many valued customers and suppliers for their contributions to this wonderful achievement.

AlphaKOR Honoured with Trailblazer Award at WEST International Women’s Day Event

Congratulations to AlphaKOR on receiving the Trailblazer Award from WEST of Windsor at the International Women’s Day Gala at the St. Clair Centre of the Arts. The award was sponsored by Biz X Magazine.

Excerpt from the Gala’s program:

AlphaKOR’s commitment and belief in giving back to the community that staff such as Hassan Farhat has been able to share his expertise and personal journey as a newcomer to Canada with WEST clients. AlphaKOR continues to open its doors and provide the clients with an opportunity to learn about career options in the IT sector, the labour market and daily operations of their business.

In addition, AlphaKOR continues to work with WEST to support future initiatives and programs that will benefit Windsor-Essex and offer opportunities for young women and women in our community.

Netmon on the Netmove!

Netmon Inc., a Windsor based Tech Company, has moved to a newly redeveloped business and medical centre at 55 Edinborough Street, Unit 200 which was the former site of the Teutonia Club.

The move is a strategic decision to accommodate recent growth and position the company closer to major arteries in Windsor allowing for faster response times to Netmon’s expanding clientele in Windsor Essex County and Southwestern Ontario.

Employees are thoroughly enjoying their new location that includes a spacious common/lounge area, an expanded IT/Tech lab and a work out/exercise room.

Client Spotlight: P-Pod

Fresh off of his trip to the Water & Wastewater Equipment, Treatment & Transport show in Indiana – the world’s largest annual trade show for environmental service professionals – we sat down with Rob Weir, Co-Founder of P-Pod. Here’s what he had to say…

Tell us a bit about P-Pod

We are a startup that developed and patented an innovative portable restroom that collapses down to 1/3 the size. We didn’t think outside the box, we just made the box smaller.

How did you come up with your company name?

“P” is slang for urinating and pod is play on the Apple brand. It works.

What products/services do you provide?

We supply the portable toilet industry, military and disaster relief agencies with a cost saving product. P-pod is a stackable, foldable, alternative portable restroom. It’s a version of the traditional portable restroom that collapses down to 36 inches high, which can be tossed easily into the back of a small pickup truck or a regular old minivan.

For commercial uses, you can store three times the number of unit in the same space. Its collapsible design allows for better logistics and more efficient storage. That means more profit.

The full-sized 3D printed P-Pod prototype shown in open (left) and collapsed (right) positions.

Anything new and exciting happening within your company?

We’re currently working on a waterless flush toilet. Trying to get IP at the moment.

Where can people find you online?

Website: p-pod.ca

Facebook: ppodinc

Twitter: ppodinc

LinkedIn: ppodinc

How has WEtech Alliance supported your business to date?

I’ve received support and advice from WEtech’s staff and mentors. I’ve also used many of the young companies in the Downtown Windsor Business Accelerator as well.

What tech gadget or resource (book, blog, magazine, app, website, etc.) has played a role in your company growth?

I am a self-taught designer that will look at anything that involves design and technical drawings: RED DOT, DWELL. DORNOB, PINTEREST, ARCHDAILY and I like to listen to the Wharton business channel on XM.

Just a few of the many early P-Pod concept sketches

Looking into your company’s future, what are you most enthusiastic about?

I think we have a product that will change the industry. There is a possibility that with our modern automotive manufacturing, innovative new collapsible design, ability to keep a very competitive price point, and favourable US dollar we can make a big dent in the market.

What excites you most about the local tech community?

I love where the tool industry is and feel we are producing some world class molds for the auto industry and the tooling the local guys are making is state of the art. St Clair and U of Windsor are helping supply the industry with young talent. I would like to see the local high schools improve there machine shop and CAD classes to funnel more young people into the industry. It is in our back yard. We can develop new tangible, hardware style products from start to finish. I think we need to make a road map for that kind of development. Soft ware is great but you cant code the next restroom or beer dispenser. Windsor could be to hardware, what San Francisco is to software.

If you could have coffee with any business leader or industry expert, who would you choose, and why?

I think I would like to have a coffee with Barry Zekelman. I have admired his story. He is a very wealthy man who is still grounded. Still an ordinary guy. Even the wealthy people in Windsor never forget where they came from. We are a lunch bucket town that never gets much credit for what good natured people we are. But then again we don’t want credit. We just work hard and would rather pull a guy up then push him down.

What ideas do you have to help accelerate our local Tech community?

I think I go back to trying to nurture the guy with the idea. I realize there are way more bad ideas than good. But put a call out to anyone who thinks they have the next heated lunch box or no foam beer dispenser. Give them a forum to present there idea.

Get the angel investor in touch with the CAD designer and the tool maker and the marketing guy and patent lawyer.

Get local government to stop casing the big company with 500 jobs looking for a place to set up tax free.

Cultivate the little guy that might hire 20 or 30 people and be forever thankful.

If you can land 15 or 20 small innovators, you will create a culture of product development.

It’s right here. Every piece of the puzzle is in Essex county. We are smack dab in the middle of the richest economy in the world.

Windsor has to quit using someone else’s road map and play to its strength. We work hard, we show up every day and WE BUILD STUFF!  We are really good at it. We will always need stuff. Stuff is not going be replaced with an app.

Some of my favorite stuff is built here. Cars and booze.

Bring the ideas here instead of Toronto or Detroit.  Then we can hang on to the manufacturing.

Western Michigan has development money they pooled from taxes, corporations and feeder industries.

Focus on one thing. PRODUCT DEVELOPMENT. Get the whole region that Toronto forgot to come together and throw resources at it.

This is who we are.  Teach it in the schools, preach it in the churches. Set the bar high. If our destiny is to build stuff, lets be the very best stuff builders on the planet.

Anything else you want people to know?

If we can focus the energy of the great people of this region on selling and nurturing the thing we do best. Stick to it and not waver. The world will notice. They will seek us out and pay a premium for our skill. Like Swedish furniture and Japanese electronics. Its not cheap. Its good.

Client Spotlight: Simplifly

We sat down with entrepreneur Thom Malone to get the scoop on his company, Simplifly. Here’s what he had to say…

Tell us a bit about Simplify

We have created an algorithm that finds airfares that are incorrectly priced. We then notify our users when that mistake happens allowing them to book flights at a fraction of the original cost.

Simplifly founder Thom Malone on a recent trip to Nara, Japan after scoring a great deal on his flight – $535 – thanks to his company’s price watching algorithm.

How did you come up with your company name?

I wanted something that was clever, easy to remember, and explained what industry the company was in from the name alone, hence Simplifly.

What products/services do you provide?

We currently offer our subscribers email mistake airfare notifications. We are in the process of developing a mobile app that sends push notifications of mistake airfares, and then allows you to book the flight directly in the app. Saving you time and money.

Anything new and exciting happening within your company?

We’re going to be launching a new website at the end of February, and then we will be rolling out our mobile app at the end of March.

Where can people find you online?

SimpliflyClub.com

How has WEtech Alliance supported your business to date?

WEtech is always ready to support in whatever way they can. Whether it be through general consultation, to business introductions, to evangelising Simplifly, WEtech is always there to support and to see entrepreneurs succeed

Looking into your company’s future, what are you most enthusiastic about?

Developing and deploying an intuitive, simple, and beautifully designed flight booking app is the most exciting thing for us right now.

Thom Malone on a trip to Iceland thanks to a $130 flight discovered by Simplifly.

If you could have coffee with any business leader or industry expert, who would you choose, and why?

Elon Musk. He’s an incredible visionary who has made it his life goal to see humans become an interplanetary species.