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The Art of Social Media Selling
November 13, 2024 @ 12:00 pm - 1:30 pm

The Art of Social Media Selling through Owned, Earned & Paid Content Strategies, including a spotlight on Influencer marketing, is an immersive event designed to equip business professionals, marketers, and entrepreneurs with the knowledge and tools necessary to harness the power of social media through content creation, storytelling & utilizing influencer marketing. The event delves into offering a comprehensive guide on creating compelling content that converts on social media, how influencers can significantly impact your business, and leveraging influencer partnerships to tell your brand’s story effectively. Whether you’re a B2B business, B2C, with a small or a large budget, a strong social strategy can transform your business.
Learning Objectives:
- Determine which social media channels and content formats are right for your brand
- Understand how great storytelling and creativity can boost your social presence
- What types of content to post and when
- How to identify and leverage influencer marketing for your brand
- When and where to amplify your social strategy with paid media
AGENDA
12:00 PM – 12:30 PM
The Art of Great Storytelling
Key ingredients to tell a great story on any channel Real-life brand examples: Case studies from small businesses to big companies. Engagement Strategies: Discover tactics to interact with your target audience and nurture relationships. When, where, and how to post: Tips for TikTok, Instagram, Facebook, etc.12:30 PM – 12:45 PMSelecting the right channels & content formats
Different types of content: long vs. short, graphics, transcripts, captions, hashtags, etc. Mentions, reviews, customer/client/employee engagement12:45 PM – 1:00 PM
Using influencers to share your story
Introduction to influencer marketing: How to pick the right influencers for your audience, find them, reach out to them, and guide them with your message. Matching influencers with your business type: B2B and B2C. Outreach templates & examples.1:00 PM – 1:15 PMBoosting Social Media with Paid Media
When where and how to use paid media to amplify your social presence Using paid to amplify influencer content
This workshop is open to the public and free to attend for WEtech Alliance clients. Register today to secure your spot!