Manager of New Media

Tourism Windsor Essex Pelee Island
December 3, 2018
Windsor, Canada
Job Type


Reporting to the Director of Communications, the Manager of New Media is responsible for general oversight of content quality on the Tourism Windsor Essex Pelee Island (TWEPI) website and applied brands. This will primarily consist of assisting the Director of Communications to integrate content pieces from multiple departments and partners to create a cohesive, high quality Web experience for the end users of the site.


  • Ability to strategically work with people in multiple and varied forms, involving senior, intermediate and junior staff levels, as well as the public, community leaders and others
  • Strong communication skills in digital, verbal, written and presentation formats
  • Computer skills, including Microsoft Office, WordPress and creative design programs, are essential
  • Able to fine tune photo images and graphic design elements
  • Knowledge of creation of rich content an asset, including light video production skills


  • Highly organized with the ability to undertake multiple tasks at one time and to keep appropriate records, files and other materials readily available for utilization
  • Excellent team oriented skills and capacities
  • An understanding of research and evaluation techniques and their applications
  • Excellent ability to coordinate complex projects and activities
  • Ability to work evenings and weekends on a periodic basis
  • Ability to deal with confidential information

Education Requirements

  • A university or college diploma in tourism, communications, marketing, advertising or related discipline


  • Undertaking the development and implementation of specific communication activities involving stakeholders as directed
  • Help maintain editorial and branding guidelines
  • Creating and editing pieces of content to ensure they are high quality, and relevant to users
  • Proactively and creatively developing media messaging for all mediums
  • Manage how brand messages are distributed, measure their response and tailor future efforts accordingly
  • Being able to carefully tailor exciting new content to the needs of the audience in the context of that particular industry or product group
  • Coordinate self-posted content from various departments and vendors
  • Assess, catalogue and organize website content
  • Write, edit and augment text and video content
  • Manage and assess online digital photo library
  • Work with Director of Communications on execution of influencer and travel writer strategy
  • Responsible for graphic design work as needed
  • Undertaking communications research related to identifying and developing the best communication vehicles to reach identifiable audiences
  • Assist in management of social media channels
  • Working with the Director of Communications, aid in the development, execution and delivery of different elements of the marketing and destination development plan


  • Working collaboratively with all staff within a team environment to achieve the goals and outcomes of TWEPI
  • Maintaining and working with an allocated budget for all communication activities
  • Participating in industry planning and development forums as assigned
  • Acting on behalf of the Director of Communications as assigned
  • Undertaking other tasks as assigned by the Director of Communications or his/her designate

Experience Requirements

  • A minimum of two (2) to five (5) years of operational experience within a relevant marketing and communications environment, tourism organization, or related sector
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