Venture Success Team

The Business Advisory services of WEtech Alliance are all about tangible results, measurable impacts and enhancing the resources locally available to ventures of Windsor-Essex and Chatham-Kent. The Venture Success Team allows us to extend the services of thought leaders, experienced entrepreneurs, and global subject experts to our clients and puts an incredible group of people at their fingertips. It’s resources delivered at the right time, every time. This on-demand team is ready to tackle your most difficult entrepreneurial challenges. Silicon Valley? Try Innovation peak, and it all starts right here with WEtech Alliance, and your friendly neighbourhood venture success team.

Entrepreneurs In Residence

Brian Hendel
Brian is a 12 year veteran of architecting and executing large web projects for companies like Atari, Puma, and Philips and has formal education in Information Technology and Computer Science from both University of Windsor and St. Clair College.
Brian is a 12 year veteran of architecting and executing large web projects for companies like Atari, Puma, and Philips and has formal education in Information Technology and Computer Science from both University of Windsor and St. Clair College.
Brian is a 12 year veteran of architecting and executing large web projects for companies like Atari, Puma, and Philips and has formal education in Information Technology and Computer Science from both University of Windsor and St. Clair College.
Brian Hendel
President, Splice Digital
Frank Abbruzzese
Bachelor of Commerce (Honours) Degree from the University of Windsor. Over 30 years in the Technology & Innovation Sector building long-term business relationships for companies and organizations of all sizes.
Bachelor of Commerce (Honours) Degree from the University of Windsor. Over 30 years in the Technology & Innovation Sector building long-term business relationships for companies and organizations of all sizes.
Bachelor of Commerce (Honours) Degree from the University of Windsor. Over 30 years in the Technology & Innovation Sector building long-term business relationships for companies and organizations of all sizes.
Frank Abbruzzese
President, AlphaKOR
Kevin Smith
Kevin Smith, the Chief Story Architect, spent 14 years at a major tech firm in sales and enterprise marketing. He had to do thousands of presentations and perfected a process to craft the perfect pitch. He specialized in using story and strong visual elements to craft and deliver powerful messages that get attention and get results.
Kevin Smith, the Chief Story Architect, spent 14 years at a major tech firm in sales and enterprise marketing. He had to do thousands of presentations and perfected a process to craft the perfect pitch. He specialized in using story and strong visual elements to craft and deliver powerful messages that get attention and get results.
Kevin Smith, the Chief Story Architect, spent 14 years at a major tech firm in sales and enterprise marketing. He had to do thousands of presentations and perfected a process to craft the perfect pitch. He specialized in using story and strong visual elements to craft and deliver powerful messages that get attention and get results.
Kevin Smith
Chief Story Architect, The Story Architect
Marco Fiori
Marco Fiori
Owner, Windsor Rock Gym

Business Advisors

Alex Brown
Alex Brown is a serial entrepreneur and a corporate development expert. He is a well respected thought leader in youth entrepreneurship and employment and an active mentor to various organizations related to these causes.
Alex Brown is a serial entrepreneur and a corporate development expert. He is a well respected thought leader in youth entrepreneurship and employment and an active mentor to various organizations related to these causes.
Alex Brown is a serial entrepreneur and a corporate development expert. He is a well respected thought leader in youth entrepreneurship and employment and an active mentor to various organizations related to these causes.
Alex Brown
CEO & Founder, Subscription Hacks
Katie Stokes
Katie is a graduate of the Advertising program at St Clair College Centre For The Arts. She has worked corporately in Windsor and has spent the last seven years providing businesses of all sizes with social media solutions.
Katie is a graduate of the Advertising program at St Clair College Centre For The Arts. She has worked corporately in Windsor and has spent the last seven years providing businesses of all sizes with social media solutions.
Katie is a graduate of the Advertising program at St Clair College Centre For The Arts. She has worked corporately in Windsor and has spent the last seven years providing businesses of all sizes with social media solutions.
Katie Stokes
Founder, BlabMedia
Darrel Laurendeau
Darrel is an Electrical Engineer, with an MBA. He also brings to the group a teaching degree. Darrel is currently the Director of Information Technology for Ground Effects, a Windsor Headquartered automotive supplier.
Darrel is an Electrical Engineer, with an MBA. He also brings to the group a teaching degree. Darrel is currently the Director of Information Technology for Ground Effects, a Windsor Headquartered automotive supplier.
Darrel is an Electrical Engineer, with an MBA. He also brings to the group a teaching degree. Darrel is currently the Director of Information Technology for Ground Effects, a Windsor Headquartered automotive supplier.
Darrel Laurendeau
Director of IT, Ground Effects
Team member
Michelle's areas of expertise include all forms of marketing (strategy, digital, content, product, communications, brand management etc), sales enablement and strategy, funding/award applications, and product development. She has over 12 years of industry experience working in tech, retail, hospitality, publishing, and market research.
Michelle's areas of expertise include all forms of marketing (strategy, digital, content, product, communications, brand management etc), sales enablement and strategy, funding/award applications, and product development. She has over 12 years of industry experience working in tech, retail, hospitality, publishing, and market research.
Michelle's areas of expertise include all forms of marketing (strategy, digital, content, product, communications, brand management etc), sales enablement and strategy, funding/award applications, and product development. She has over 12 years of industry experience working in tech, retail, hospitality, publishing, and market research.
Michelle Wong
Founder, Demand Gen Content Marketing Services
Jeff Guindon
Through his career Jeff has had the opportunity to help and grow small, medium and large businesses in various capacities and has held business development roles with companies in IT, Manufacturing, Energy and Financial services sectors.
Through his career Jeff has had the opportunity to help and grow small, medium and large businesses in various capacities and has held business development roles with companies in IT, Manufacturing, Energy and Financial services sectors.
Through his career Jeff has had the opportunity to help and grow small, medium and large businesses in various capacities and has held business development roles with companies in IT, Manufacturing, Energy and Financial services sectors.
Jeff Guindon
Client Partner, BDC
Matthew Bondy
Matt earned his BA and MA in political science from the University of Waterloo. He has built a rewarding career at the intersection of public policy and public relations, with extensive experience in higher-ed both as an administrator and teacher.
Matt earned his BA and MA in political science from the University of Waterloo. He has built a rewarding career at the intersection of public policy and public relations, with extensive experience in higher-ed both as an administrator and teacher.
Matt earned his BA and MA in political science from the University of Waterloo. He has built a rewarding career at the intersection of public policy and public relations, with extensive experience in higher-ed both as an administrator and teacher.
Matthew Bondy
Director of Strategic Initiatives, SHAD
Team member
Cassidy is an experienced copywriter & social media strategist/manager with a focus on helping brands define themselves by using engaging layout design coupled with targeted social media marketing.
Cassidy is an experienced copywriter & social media strategist/manager with a focus on helping brands define themselves by using engaging layout design coupled with targeted social media marketing.
Cassidy is an experienced copywriter & social media strategist/manager with a focus on helping brands define themselves by using engaging layout design coupled with targeted social media marketing.
Cassidy McNea
Social Media Marketer
Shawn Oldridge
Shawn is a chartered professional accountant with over 15 years of public accounting experience. He is also a Xero (a leading cloud accounting application) certified advisor. He owns Oldridge Accounting and is the controller at Automaxx Pre-Owned Super Center.
Shawn is a chartered professional accountant with over 15 years of public accounting experience. He is also a Xero (a leading cloud accounting application) certified advisor. He owns Oldridge Accounting and is the controller at Automaxx Pre-Owned Super Center.
Shawn is a chartered professional accountant with over 15 years of public accounting experience. He is also a Xero (a leading cloud accounting application) certified advisor. He owns Oldridge Accounting and is the controller at Automaxx Pre-Owned Super Center.
Shawn Oldridge
Owner, Oldridge Accounting
Team member
Jeff is a seasoned sales & marketing professional with over 10 years experience across multiple industries, helping SMB, start-ups and organizations of all sizes. Jeff specializes in paid advertising and marketing automation.
Jeff is a seasoned sales & marketing professional with over 10 years experience across multiple industries, helping SMB, start-ups and organizations of all sizes. Jeff specializes in paid advertising and marketing automation.
Jeff is a seasoned sales & marketing professional with over 10 years experience across multiple industries, helping SMB, start-ups and organizations of all sizes. Jeff specializes in paid advertising and marketing automation.
Jeff Bulzak
Founder, BidClick
Team member
Mike is CTO of Encircle, a software company that helps organizations to empower their front-end workforce with easy to use automation tools. Mike works startups that are looking to raise capital, advising on successful fundraising and investor relations.
Mike is CTO of Encircle, a software company that helps organizations to empower their front-end workforce with easy to use automation tools. Mike works startups that are looking to raise capital, advising on successful fundraising and investor relations.
Mike is CTO of Encircle, a software company that helps organizations to empower their front-end workforce with easy to use automation tools. Mike works startups that are looking to raise capital, advising on successful fundraising and investor relations.
Mike Kirkup
CTO, Encircle
Chris Labbate
Owner of SEOBANK.ca, a digital marketing agency based in Kingsville, Ontario which helps small business owners increase their visibility online.
Owner of SEOBANK.ca, a digital marketing agency based in Kingsville, Ontario which helps small business owners increase their visibility online.
Owner of SEOBANK.ca, a digital marketing agency based in Kingsville, Ontario which helps small business owners increase their visibility online.
Chris Labbate
Owner, SEOBANK.ca
Team member
Experienced social influencer/brand campaign manager, including negotiating and securing sponsorship deals on behalf of the influencer and overseeing their strategic execution.
Experienced social influencer/brand campaign manager, including negotiating and securing sponsorship deals on behalf of the influencer and overseeing their strategic execution.
Experienced social influencer/brand campaign manager, including negotiating and securing sponsorship deals on behalf of the influencer and overseeing their strategic execution.
Greg Ball
Business Manager, CutePolish
Derek Lewis
Derek Lewis also brings 20 years’ experience as an entrepreneur. From creating and licensing cell phone games, owning a computer store, as well as a registered college; Mr. Lewis has experience in operating brick and mortar storefronts to service consulting agencies.
Derek Lewis also brings 20 years’ experience as an entrepreneur. From creating and licensing cell phone games, owning a computer store, as well as a registered college; Mr. Lewis has experience in operating brick and mortar storefronts to service consulting agencies.
Derek Lewis also brings 20 years’ experience as an entrepreneur. From creating and licensing cell phone games, owning a computer store, as well as a registered college; Mr. Lewis has experience in operating brick and mortar storefronts to service consulting agencies.
Derek Lewis
Principle Lead, Red Arrow Consulting
Team member
Passionate professional with 18 years experience in Account Development who excels in discovering clients' needs and providing solutions, helping business owners make sense of HR/Employment Relations.
Passionate professional with 18 years experience in Account Development who excels in discovering clients' needs and providing solutions, helping business owners make sense of HR/Employment Relations.
Passionate professional with 18 years experience in Account Development who excels in discovering clients' needs and providing solutions, helping business owners make sense of HR/Employment Relations.
Cecilia PodHraski
Business Development Manager, Peninsula Canada
Team member
Mike is a successful entrepreneur, active investor and general partner in ventures that have become listed companies on the TSX Venture Exchange. Mike's investment portfolio and business interests encompass a wide range of endeavors from healthcare to automotive, energy production and real estate transactions.
Mike is a successful entrepreneur, active investor and general partner in ventures that have become listed companies on the TSX Venture Exchange. Mike's investment portfolio and business interests encompass a wide range of endeavors from healthcare to automotive, energy production and real estate transactions.
Mike is a successful entrepreneur, active investor and general partner in ventures that have become listed companies on the TSX Venture Exchange. Mike's investment portfolio and business interests encompass a wide range of endeavors from healthcare to automotive, energy production and real estate transactions.
Mike Labiak
Entrepreneur & Investor
Team member
Bob works with startups that are looking to go global or have already gone global and are facing challenges, advising them on market entry and challenges in market. His expertise is in global expansion for technology firms, government relations policy and practice, higher education and general management.
Bob works with startups that are looking to go global or have already gone global and are facing challenges, advising them on market entry and challenges in market. His expertise is in global expansion for technology firms, government relations policy and practice, higher education and general management.
Bob works with startups that are looking to go global or have already gone global and are facing challenges, advising them on market entry and challenges in market. His expertise is in global expansion for technology firms, government relations policy and practice, higher education and general management.
Robert Crow
Managing Director & Executive in Residence, Institute for Quantum Computing, University of Waterloo
Sherrilynn Colley
Sherrilynn is the Director of Leadership Development & Training and Director of Leadership Windsor Essex and Chair of 40 Leaders Under 40 Awards Event at United Way. She has a Masters in Educational Leadership, Supervisory Qualifications in Canada and the United States.
Sherrilynn is the Director of Leadership Development & Training and Director of Leadership Windsor Essex and Chair of 40 Leaders Under 40 Awards Event at United Way. She has a Masters in Educational Leadership, Supervisory Qualifications in Canada and the United States.
Sherrilynn is the Director of Leadership Development & Training and Director of Leadership Windsor Essex and Chair of 40 Leaders Under 40 Awards Event at United Way. She has a Masters in Educational Leadership, Supervisory Qualifications in Canada and the United States.
SherriLynn Colley-Vegh
Director of Leadership Development, United Way