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Future Proof is a program that assists businesses with identifying new markets, pivoting their business model, and developing and implementing a deep digital transformation plan.

The Digital Main Street Future Proofing program is meant as a detailed deep dive to support businesses that require support in either transforming their business model or developing and implementing an advanced digital transformation plan.

Building on valuable COVID-19 support measures from the federal government, and layering niche, added-value on to existing main street business programs and services, this new program will help ‘future proof’ our small business’ and drive recovery. It will ensure main street firms are well equipped to maintain clients, jobs and revenue in any economic storm, and continue to operate and grow in any climate.


Transformation Teams

The Business Transformation Teams will provide specialized and in-depth digital transformation services and support that help existing main street firms adapt to changes in their respective sector. These transformation plans will help create new business models, develop and implement digital marketing strategies, maximize digital tools and more. In a process lasting up to six weeks, each business will work with a team of highly trained students and recent graduates that will include a web designer, digital marketer, graphic designer, UX/UI designer and copywriter.

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Questions? Contact our Director of Business Innovation, Adam Frye at

Ready to get started? Click the button below.

Sign Up Now

Digital Main Street Lab

The Digital Main Street Lab is focused on building collaborations between technology companies and communities to pilot innovations that encourage transformational change along main street for businesses. DMS support involves project advice, expertise and funding up to $25,000 to pilot solutions to main street challenges. Project funds can be used to purchase technology and/or hire staff/consultants to implement the proposed pilot project. Learn more about the program details HERE.

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Questions? Contact our Director of Business Innovation, Adam Frye at

Ready to get started? Click the button below.

Apply Now

Community Collaboration Projects

The Community Collaboration Projects will connect regional innovation centres and other community-based organizations in a series of conversations that will reveal common issues facing small and medium main street businesses and focus on developing workable solutions.

Questions? Contact our Director of Business Innovation, Adam Frye at


To learn more about the Fugure Proofing Program and how you can get started, contact our Director of Business Innovation, Adam Frye at or complete the form below and we will connect with you.

Main streets have always been an essential part of life in any community: a place to work, to buy local, and a place to celebrate. As commerce continues to shift online, we must enable main street businesses with innovative tools to future-proof and thrive.

That’s why WEtech Alliance is teaming up with Digital Main Street to help businesses in Windsor-Essex and Chatham-Kent make their mark online.

With the support of the Government of Canada and the Province of Ontario, main street retailers in Windsor-Essex and Chatham-Kent can now access three unique programs to prepare their business for a successful digital future.

The Digital Main Street Ontario Grants Program provides Digital Transformation training and guidance, and the opportunity to apply for a grant of up to $2,500.

DMS ShopHERE Program provides independent small businesses and artists with a quick, easy and no-cost way to get selling online right away.

Future Proof Main Street helps businesses identify new markets, pivot their business model, and develop and implement a deep digital transformation plan.

If you’re ready to future-proof your business, whether it’s your online presence, your ecommerce capabilities, or your digital marketing strategy, tell us how we can help! Digital marketing vendors and students can sign up below to contribute!


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Contact our Director of Business Innovation, Adam Frye