OUR TEAM

President & CEO

YVONNE PILON

Yvonne Pilon is the President and CEO of WEtech Alliance. At the age of 24, she founded her first tech venture, AD2IT, and by the age of 29, became the youngest woman to lead a Regional Innovation Centre. Yvonne has over 10 years of experience in the tech sector with a core focus on growing companies and building a thriving entrepreneurial community. She is also the host of the #TechInTheCity podcast.

EMAIL: ypilon@wetech-alliance.com | OFFICE: 519.997.2857

President & CEO

YVONNE PILON

Yvonne Pilon is the President and CEO of WEtech Alliance. At the age of 24, she founded her first tech venture, AD2IT, and by the age of 29, became the youngest woman to lead a Regional Innovation Centre. Yvonne has over 10 years of experience in the tech sector with a core focus on growing companies and building a thriving entrepreneurial community. She is also the host of the #TechInTheCity podcast.

EMAIL: ypilon@wetech-alliance.com | OFFICE: 519.997.2857

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Director of Operations & Partnerships

ADAM FRYE

Over the past 5 years Adam has worked extensively in the startup space in Waterloo and Toronto, both as an early employee in a high growth social enterprise, as well as a startup coach and mentor for young entrepreneurs. His values can be summed up in 3 quick sentences. Find your passion. Relentlessly pursue it. Help others to do the same. Adam recently received a certificate from MIT Sloan School of Management, completing the Corporate Innovation: Strategies for Leveraging Ecosystems executive program.

EMAIL: afrye@wetech-alliance.com  |  CELL: 226.747.4398

Director of Operations & Partnerships

ADAM FRYE

Over the past 5 years Adam has worked extensively in the startup space in Waterloo and Toronto, both as an early employee in a high growth social enterprise, as well as a startup coach and mentor for young entrepreneurs. His values can be summed up in 3 quick sentences. Find your passion. Relentlessly pursue it. Help others to do the same. Adam recently received a certificate from MIT Sloan School of Management, completing the Corporate Innovation: Strategies for Leveraging Ecosystems executive program.

EMAIL: afrye@wetech-alliance.com  |  CELL: 226.747.4398

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Director of Venture Services

ADAM CASTLE

Adam Castle has spent the last six years working in Economic Development in Windsor-Essex, specializing in business development and growth across multiple sectors and working with companies of all sizes. Adam is a highly driven and successful Business Advisor with an entrepreneurial spirit. He started his first business when he was 15 and continues to run it today.

EMAIL: acastle@wetech-alliance.com | CELL: 226.246.0287

Director of Venture Services

ADAM CASTLE

Adam Castle has spent the last six years working in Economic Development in Windsor-Essex, specializing in business development and growth across multiple sectors and working with companies of all sizes. Adam is a highly driven and successful Business Advisor with an entrepreneurial spirit. He started his first business when he was 15 and continues to run it today.

EMAIL: acastle@wetech-alliance.com | CELL: 226.246.0287

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Director of Programs & Marketing

JOHN-MARC VACHON

John-Marc joined the WEtech team as Director of Programs & Marketing in March 2015 after over 17 years in the restaurant industry. He brings with him over 15 years of Management experience as well as extensive knowledge of Social Media Marketing & Graphic Design. His work as Director of Marketing for Wendy’s Windsor-Essex has won both local & National Awards, including recognition of his locally created Community Connection Program.

EMAIL: jmvachon@wetech-alliance.com | CELL: 519.564.9849

Director of Programs & Marketing

JOHN-MARC VACHON

John-Marc joined the WEtech team as Director of Programs & Marketing in March 2015 after over 17 years in the restaurant industry. He brings with him over 15 years of Management experience as well as extensive knowledge of Social Media Marketing & Graphic Design. His work as Director of Marketing for Wendy’s Windsor-Essex has won both local & National Awards, including recognition of his locally created Community Connection Program.

EMAIL: jmvachon@wetech-alliance.com | CELL: 519.564.9849

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Program Coordinator/Administration

MICHELLE TENO-WACHTER

Michelle Teno-Wachter has been with WEtech Alliance since 2010 as the Administrator for Member Services. Michelle is the “concierge” for WEtech; as she is the greeter, caller and the go-to-person assisting with all WEtech inquiries. Michelle brings a wealth of Administrative experience and organizational skills from working at The Windsor Star for 32 years.

EMAIL: mteno-wachter@wetech-alliance.com | OFFICE: 519.997.2848

Program Coordinator/Administration

MICHELLE TENO-WACHTER

Michelle Teno-Wachter has been with WEtech Alliance since 2010 as the Administrator for Member Services. Michelle is the “concierge” for WEtech; as she is the greeter, caller and the go-to-person assisting with all WEtech inquiries. Michelle brings a wealth of Administrative experience and organizational skills from working at The Windsor Star for 32 years.

EMAIL: mteno-wachter@wetech-alliance.com | OFFICE: 519.997.2848

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Women’s Entrepreneurship Coordinator

KATE TOMEN

Kate’s professional experiences span both those of an entrepreneur working in start-ups and on the investment side. Kate joined Angel Investors Ontario while completing her Master of Management Innovation and Entrepreneurship at the Smith School of Business at Queen’s University. As Manager, Business Development and Operations Kate was responsible for the implementation of new program development and operations of Angel Investors Ontario and its 13 angel a groups across Ontario. Prior to AIO, Kate was responsible for non-degree programming development at the Centre for Professional Education (University of Windsor). Kate also hold a Bachelor of Science (honors) from the University of Waterloo and a Bachelor of Commerce (honors) from the University of Windsor.

Email: ktomen@wetech-alliance.com  |  Phone: 519 355-7365

Women’s Entrepreneurship Coordinator

KATE TOMEN

Kate’s professional experiences span both those of an entrepreneur working in start-ups and on the investment side. Kate joined Angel Investors Ontario while completing her Master of Management Innovation and Entrepreneurship at the Smith School of Business at Queen’s University. As Manager, Business Development and Operations Kate was responsible for the implementation of new program development and operations of Angel Investors Ontario and its 13 angel a groups across Ontario. Prior to AIO, Kate was responsible for non-degree programming development at the Centre for Professional Education (University of Windsor). Kate also hold a Bachelor of Science (honors) from the University of Waterloo and a Bachelor of Commerce (honors) from the University of Windsor.

Email: ktomen@wetech-alliance.com  |  Phone: 519 355-7365

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Events Coordinator

LAURYN BODDE

Lauryn Bodde has a degree in Business Administration from the University of Windsor with a specialization in marketing. Her entrepreneurial spark began in a grade 12 high school level Intro to Entrepreneurship class. After her undergrad, she worked for 3 years as an Account Executive for an event marketing agency out of Madison Heights, Michigan. Her most recent adventure was a 3-year work/travel adventure to beautiful Ireland where she worked various jobs including running a small business in a West Coast town called ‘Westport char {CUTE} rie’. Lauryn also has a diploma in Graphic Design from IBAT College in Dublin, Ireland.

EMAIL: lbodde@wetech-alliance.com

Events Coordinator

LAURYN BODDE

Lauryn Bodde has a degree in Business Administration from the University of Windsor with a specialization in marketing. Her entrepreneurial spark began in a grade 12 high school level Intro to Entrepreneurship class. After her undergrad, she worked for 3 years as an Account Executive for an event marketing agency out of Madison Heights, Michigan. Her most recent adventure was a 3-year work/travel adventure to beautiful Ireland where she worked various jobs including running a small business in a West Coast town called ‘Westport char {CUTE} rie’. Lauryn also has a diploma in Graphic Design from IBAT College in Dublin, Ireland.

EMAIL: lbodde@wetech-alliance.com

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Talent Engagement Coordinator

KAITLYN KARNS

 Kaitlyn Karns is an active member of the YQG community through her past work and volunteer experiences, and especially through her role as the current Executive Director of the Ford City Business Improvement Association! With a Masters of Education from the University of Windsor, Kaitlyn is a published researcher and educator. Her research focuses on student retention and transitions within higher education, as a result of institutional influencers. In addition, Kaitlyn is an active member of the Windsor music and theatre communities. Through her creative works, she strives to build opportunities for local talent across all disciplines and show that Windsor is the place to be! 

EMAIL: kkarns@wetech-alliance.com

Digital Marketing and Communications Specialists

KAITLYN COLLINS

Kaitlyn Collins has spent the last 6 years working with small businesses to support and achieve brand growth. Kaitlyn prides herself in utilizing digital marketing strategies to maximize brand presence. She believes in the value of entrepreneurial efforts that increase the potential for community growth and advancement.

EMAIL: kcollins@wetech-alliance.com

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Tech Talent Strategist

DR. VICTORIA ABBOUD

Dr. Abboud has spent much of her 18-year career in post-secondary education in three Canadian provinces, the United States and Brazil where she served as faculty and as a chair, dean and director. Victoria was the program creator, lead facilitator and manager for Senior Leaders, a training program at MaRS Discovery District (Toronto) where she engaged participants from education, government, and the private sector to prepare for what’s been labelled as the “future of work.” More recently, she became an adjunct professor for University of Guelph-Humber and Humber College. Victoria is the national director for Changemaker Education at Ashoka Canada. She holds Bachelor of Science and Honours Bachelor of Arts degrees from the University of Windsor and Master of Arts & PhD degrees from Wayne State University.

EMAIL: vabboud@wetech-alliance.com

Tech Talent Strategist

DR. VICTORIA ABBOUD

Dr. Abboud has spent much of her 18-year career in post-secondary education in three Canadian provinces, the United States and Brazil where she served as faculty and as a chair, dean and director. Victoria was the program creator, lead facilitator and manager for Senior Leaders, a training program at MaRS Discovery District (Toronto) where she engaged participants from education, government, and the private sector to prepare for what’s been labelled as the “future of work.” More recently, she became an adjunct professor for University of Guelph-Humber and Humber College. Victoria is the national director for Changemaker Education at Ashoka Canada. She holds Bachelor of Science and Honours Bachelor of Arts degrees from the University of Windsor and Master of Arts & PhD degrees from Wayne State University.

EMAIL: vabboud@wetech-alliance.com

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Business Advisor, Startup Services

SUSANA MARTINS

Susana has been with WEtech Alliance since 2022 as a Business Advisor, Startup Services. As both a Professional Engineer and CPA, CMA, Susana brings 25 years of professional experience in engineering, program management, and accounting spanning a variety of sectors. Over her career, she has become well versed in working with small businesses and enjoys helping owners identify existing business challenges, and better prepare for future growth.

EMAIL: smartins@wetech-alliance.com

Business Advisor, Startup Services

SUSANA MARTINS

Susana has been with WEtech Alliance since 2022 as a Business Advisor, Startup Services. As both a Professional Engineer and CPA, CMA, Susana brings 25 years of professional experience in engineering, program management, and accounting spanning a variety of sectors. Over her career, she has become well versed in working with small businesses and enjoys helping owners identify existing business challenges, and better prepare for future growth.

EMAIL: smartins@wetech-alliance.com

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Manager of Programs and Client Engagement

SUSY KUSTRA

Susy joined WEtech Alliance in 2022 as Manager of Programs and Client Engagement. She brings with her over twenty years of experience in various marketing management roles, including Director of Marketing for the largest wire and cable manufacturer in North America. In addition to her corporate experience, Susy has owned and operated several small businesses over the years. Returning to Windsor in 2019, Susy began exploring program management in the non-profit sector, leading an employment program to prepare newcomer women to enter the Canadian work force. Her newest mission is giving back to the community by sharing her knowledge, experience, and entrepreneurial spirit. Susy holds a Master of Business Administration and a Bachelor of Commerce from the University of Windsor and speaks English, French, Italian and Spanish.

EMAIL: skustra@wetech-alliance.com

Manager of Programs and Client Engagement

SUSY KUSTRA

Susy joined WEtech Alliance in 2022 as Manager of Programs and Client Engagement. She brings with her over twenty years of experience in various marketing management roles, including Director of Marketing for the largest wire and cable manufacturer in North America. In addition to her corporate experience, Susy has owned and operated several small businesses over the years. Returning to Windsor in 2019, Susy began exploring program management in the non-profit sector, leading an employment program to prepare newcomer women to enter the Canadian work force. Her newest mission is giving back to the community by sharing her knowledge, experience, and entrepreneurial spirit. Susy holds a Master of Business Administration and a Bachelor of Commerce from the University of Windsor and speaks English, French, Italian and Spanish.

EMAIL: skustra@wetech-alliance.com

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