Join us for a 90-minute deep dive into using Gemini to turbocharge everyday activities and accelerate your path from prospect to pitch.
Workshop Overview
The AI for Business Development workshop is a 90-minute deep dive into using Gemini to turbocharge everyday activities and accelerate your path from prospect to pitch. This session focuses on utilizing surface-level AI tools to automate the development of comprehensive client folders and streamline Go-To-Market (GTM) planning, allowing founders to work smarter without increasing their workload.
Content will be bite sized, and aligned with the learning objectives listed below. You will learn how to orchestrate workflows using tools available to G suite customers. Attendees will get hands-on experience exploring the Google AI suite, including NotebookLM, Gemini, and AI Studio—making this an ideal session for startups already using or considering Google Workspace.
Learning Objectives
- Find and assess opportunities faster by using AI to research prospects, companies, markets, and industries.
- Focus your time on the right prospects by turning large amounts of information into useful business development insights.
- Create stronger sales materials that reflect the specific needs, priorities, and challenges of your prospects.
- Create more relevant outreach by using AI to personalize emails, introductions, pitches, and follow-up communications.
- Walk into meetings better prepared with AI-generated prospect intelligence, conversation starters, and discovery questions.
- Get more value from every conversation by turning meeting notes and transcripts into insights, next steps, and follow-up opportunities.
- Turn what you’re already doing into greater visibility by transforming your insights, meetings, events, and expertise into useful content.
- Connect individual AI tasks into repeatable workflows that make your business development efforts more efficient and effective.
- Identify where your own expertise, judgment, creativity, and relationship-building skills add the greatest value alongside AI.
About the Speaker
Mick Higgins is a Senior Director of Partnership at TRKKN (Omnicom), where he helps global brands turn data, media, and technology into measurable business growth. An entrepreneur at heart, Mick previously co‑founded Caddle, a consumer insights platform that secured investment from four Dragons on CBC’s Dragons’ Den.
Deeply committed to the startup ecosystem, Mick leverages his co-founder experience to actively mentor the next generation of entrepreneurs. As a long-standing Growth Coach at WEtech Alliance and a mentor within Brock University’s Navigate program, he provides hands-on, practical guidance to startups on everything from Go-To-Market strategy and grant applications to product development and scaling. Passionate about fostering growth, Mick is dedicated to delivering actionable advice that empowers founders to transform their early-stage challenges into sustainable, high-impact businesses.
