Creating Consumer Personas

Join Rebecca Stasko, Principal and Lead Strategist at SKO Communications, as she reviews a few key considerations when building a strong and viable brand.

From understanding your consumers to rethinking your messaging during uncertain times, walk away with a to-do list geared to help inform your brand decisions.

The goal is to build a brand that comes across as authentic, remains relevant, and is memorable to all stakeholders.

Learn to research, plan and create a brand voice with intention.