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Digital Shift Session #3 – Attractions

July 21, 2020 @ 3:00 pm - 4:00 pm

Digital Shift Session 3: Attractions featuring Zoom-side chat with Lara Fielding, Senior Manager, Marketing from Science North.

About this Event

The Ontario Tourism Innovation Lab has partnered with WEtech Alliance to help support hard-hit tourism businesses in the province.

The Digital Shift Program includes monthly virtual workshops designed to give tourism businesses the tangible tools they need to develop their own sustainable digital strategy.

Each 1-hour workshop will include a Zoom-side chat with a “Shift Expert” in addition to a mix of tangible tools and templates for take-away learning featuring 3 key parts.


Leveraging the incredible depth of expertise found within the Ontario Tourism Innovation Lab network, each workshop will feature a conversation with Ontario “Shift Experts” who have made digital pivots to their own business, and can share the tangible learnings and potential pitfalls of finding new ways to deliver value online.

This session will feature a conversation with Shift Expert Lara Fielding, Senior Manager, Marketing from Science North on their efforts and experiences as a major attraction going virtual.


REACT – Immediate response opportunities to the current situation, a deep dive into data, stories, and success in their industry from a global perspective – Learning how to use the WEtech SHIFT business experiment template, which aims to help businesses create low cost experiments to test out new markets, models, and customers

PLAN – Using a 3-month milestone tracker, businesses will learn the fundamental skill of re-assessing their value proposition, and exploring what needs to change, stay the same, or stay fluid in order to push forward.

RECOVER – Building on the first two tools, businesses will learn how to assess their experiments to determine if they have long term and sustainable changes they can make, or assess the need to go back to the innovation well for more ideas.

If you have a question for our Shift Expert, please submit with registration so they can provide answers during the workshop.

The Digital Shift Series has been made possible with the support of the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, and is open to all small businesses in Ontario.

There is no cost to attend but space is limited.



July 21, 2020
3:00 pm - 4:00 pm
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