Entrepreneur 101 Webcast: Go-To-Market Strategy

This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centered approach to market entry and illustrate the barriers to scaling and selling your product.
Register for Webcast: http://www.marsdd.com/ent101-webcasts
Entrepreneurship 101 Webcasts
Interested in learning more about entrepreneurship? Looking to start a new venture? Look no further! MaRS offers a free, weekly lecture series featuring enlightening lectures on key topics related to starting a successful business, aimed at social innovators, technology and life sciences researchers and trainees.