Entrepreneur 101 Webcast – Marketing Communications

This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, public relations and social media. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.
Register for Webcast: http://www.marsdd.com/ent101-webcasts
Entrepreneurship 101 Webcasts
Interested in learning more about entrepreneurship? Looking to start a new venture? Look no further! MaRS offers a free, weekly lecture series featuring enlightening lectures on key topics related to starting a successful business, aimed at social innovators, technology and life sciences researchers and trainees.