Finding Your Brand Voice and The Importance of Consistency

Whether you are a pre-revenue start-up or 20 years in, learn ways to evaluate the building blocks of your brand story. In doing so, your business will consistently resonate with your audience. Begin by reviewing how you currently interact with your customers (face-to-face, online, print) and ask yourself, is your brand a Hero, Magician, Outlaw, or Jester? Cultivating your brand voice encompasses everything from the words and language you use to your visuals. Discover what it takes to infuse personality and emotion into your business’ communications through archetypes.

What we’ll cover:
· Brand Story vs Brand Experience
· Brand Model
· Brand Archetypes
· Tone of Voice and Language
· Communications Audit