Getting Started with IP | Why is IP Important?

Intellectual property (IP) rights can help unlock the value of your idea, but what exactly is IP and why is it important?

In this live presentation, you’ll learn what patents, trademarks, industrial designs and copyrights are. We’ll explain how these rights are used to protect a business and how they help it grow and become more competitive. We’ll talk about how to identify and manage IP and explain ways to avoid some of the most common mistakes with IP.

Join us for an interactive presentation with online polls, live Q&As and videos. All participants will get a copy of the presentation with links to CIPO’s most popular IP resources for businesses.

• What is IP?

• Where and how is IP used?

• How do I know if I have IP?

• How can IP unlock the value of my idea?

• What are the benefits of IP?

• How do I manage my IP?

• Who can help me with IP?

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