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Industrial Design: Your Product Look | Part 2

September 23, 2021 @ 1:00 pm 2:00 pm

Intellectual Property – ensuring unique and novel ideas, creations and content are immune to imposters

About this event

Unique inventions, creations and concepts deserve to be protected! Learn just how to do that in this three-part series, Protecting IP. Alexis Conrad, Intellectual Property Advisor at The Canadian Intellectual Property Office (CIPO), presents the basics; where to start, what to consider and resources to pursue when looking to secure your intangible innovations. Take the extra steps to ensure you own what you create.

Industrial Design: Your Product Look | Part 2

Do your products have a unique appearance? A novel look and distinctive visual features applied to a product can get consumers’ attention. Make sure you understand how novel and effective designs can influence consumer behaviour and help you market and sell your product and learn why industrial designs matter.

Trademark: Protecting Your Brand | Part 3

Did you come up with a unique name or logo for the products or services you offer? Did you develop a brand identity and image for consumers to recognize in the marketplace? Join Alexis from CIPO to overview trademark basics so you can understand how registering a trademark can protect your brand and give you a competitive advantage over others. Learn why trademarks matter.

FREE