Innovation & Identity: Unpacking Trademarks for Brand Success

The Law and Entrepreneurship SpeakHER Series 2023 is pleased to welcome Liz Afolabi, a trademark and copyright lawyer and registered trademark agent at Anchor IP Law. With over 14 years of experience in intellectual property law, Liz has worked with a variety of clients, including start-ups, individuals, and small, medium, and large corporations. Liz routinely files trademark applications in Canada, the U.S., and internationally through the Madrid Protocol.

Liz will guide attendees through the fundamentals of trademarks: Exploring with attendees the tools to transform their distinctive marks into a protected brand. The session will discuss the trademark registration process, key trademark considerations along a venture’s innovation journey, and how trademarks can provide a competitive advantage to businesses as they span. In addition to situating trademarks in the start-up space and discussing how IP can complement the value proposition of a business, the session will explore the unique challenges and opportunities facing women working in IP – whether as inventors or trademark professionals. Attendees can also expect to glean valuable insights about careers in IP, a vital and dynamic sector.

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