MaRS Entrepreneurship 101 Series- Go To Market Smarter (FREE Webcast)

Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more.
The course  is divided into 5 Modules which runs from September 2015 to May 4th, 2016.  We hope you can join in!
Module 3: Marketing

Go to Market Stronger –

Learn how to create an action plan that defines how you will reach your target customers and achieve competitive advantage. This session is geared for startups that have not yet entered the market and are contemplating what needs to be in place for product launch.
Key topics covered: Go-to-market strategy, pricing and crowdfunding.

Speaker: Kevin Smith, The Story Architect

Kevin Smith is a story architect. In his career in sales, marketing, entrepreneurship and politics, Kevin has done over 10,000 pitches. As Chief Story Architect for TheStoryArchitect.com, Kevin helps startups, small businesses, and social enterprises unleash their story to secure customers and investors. To do so, he helps them to understand what their core customer story is and get that story to market. His services include branding, messaging, marketing strategy, SEO, content and social media marketing, presentation and pitch design, web design, lead generation, sales coaching and business development.
Learn more here: www.marsdd.com/ent101