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MaRS Entrepreneurship 101 Series- Channels of Distribution (FREE Webcast)
January 20, 2016 @ 6:00 pm - 7:00 pmFREE
Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more.
The course is divided into 5 Modules which runs from September 2015 to May 4th, 2016. We hope you can join in!
Module 3: Marketing– Channels of Distribution
There are many ways to reach your target market—which channel is right for you? This lecture highlights the various channels and factors to consider in the channel selection process. We examine the pros and cons of using different channels such as inside sales, direct sales, distribution, e-commerce, franchises and tradeshows.
Key topics covered: E-commerce (online and mobile), physical (retail, franchise) and tradeshows.
Learn more here: www.marsdd.com/ent101