MaRS Entrepreneurship 101 Series- Marketing (FREE Webcast)

Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more.
The course  is divided into 5 Modules which runs from September 2015 to May 4th, 2016.  We hope you can join in!

Module 3: Marketing

In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business. Listen to 3 Experts in the field.
Key topics covered: Brand identity, traction, PR and social media.
Learn more here: www.marsdd.com/ent101