MaRS Startup Expansion | Selecting your Next Market the Right Way

To achieve sustainable long-term business growth, your startup needs to consistently focus on entering new markets. However, for your expansion strategy to succeed, you need to stay ahead of the curve and be willing to learn and adapt to the differences in a new market.

Join us for a unique conversation with Sheertex, quoted as one of Time’s best inventions, and Export Development Canada as we discuss how to select the right international market as a startup. Featuring insights from a founder who not only found the right market but dominated in their entry, we’ll also be sharing best practices on how to successfully scale and build your brand globally.

We will cover:

• Learning how to determine which markets have the best potential for your product or service
• Discovering which KPIs matter for expansion and how to align them to your strategy
• Understanding the importance of working with reputable partners to support your startup
• Uncovering how to leverage EDC resources to develop with your market entry strategy

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