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MaRS | The Future of Content Strategy
February 28 @ 12:00 pm - 1:00 pm
A few years ago, HubSpot hit a plateau with its organic demand generation through content. As Google evolved to a smarter algorithm able to anticipate and interpret intent (therefore moving away from the traditional approach to keywords) we had to completely rethink our approach to SEO, resulting in our now famous Topic Cluster SEO Strategy that focuses on building topic authority.
- Google’s evolution from Keywords to Topics
- Topic Cluster Content strategy
- 3-Step Process to create Topic Clusters
Who should attend?
- Late-Seed to Scale Up startups with a dedicated resource for Marketing (B2B and B2C)