Navigating Through an Uncertain World to an Uncertain Future

The North American International Auto Show (NAIAS) is launching a new virtual series called Q’d Up Mobility. The monthly web-based series will serve as a platform for the industry’s top executives, experts, analysts, and thought leaders to discuss their latest insights on the future of transportation. Q’d Up Mobility will give all NAIAS stakeholders – manufacturers, suppliers, service providers, and auto enthusiasts – the chance to hear from the industry’s foremost experts.

NAIAS has formed a marketing partnership with the Automotive Press Association (APA) and Society of Automotive Analysts (SAA) to cross-promote Q’d Up Mobility in the months ahead.

“Our show has long been a catalyst for industry-shaping news, showcasing leading automakers and mobility innovators and attracting global media,” said NAIAS Executive Director Rod Alberts. “These longstanding relationships provide us with a unique brand that sets the stage for Q’d Up Mobility, which will serve as a premier virtual venue for everything auto and mobility.”

“As soon as the three organizations began talking, it became clear that it would be beneficial for all of us to work together to leverage our networks to promote premium content that provides value for the members of each organization,” APA President Todd Lassa and SAA President Scott Tappan said in a joint statement.

The first Q’d Up Mobility session will take place on September 22nd with a presentation from Dr. Martin Fischer, President of ZF North America and member of the board of management. Dr. Fischer will discuss the challenges of navigating the 100-year-old automotive supplier through a global pandemic while sharing more about ZF’s approach to integrated vehicle safety, electrification, and vehicle motion control technologies

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