SBC Starter Company: How to Get Free Publicity

Day 5 –
Topics: How to Get Free Publicity

How to Get Free Publicity overview:
A little public relations savvy can get you valuable media coverage—coverage that has more impact than any ad you can buy. Publicity is a low cost way to get your business name out there. Public relations has often far more impact than any paid advertising.

Material covered:
• The power of no cost publicity and how to get it
• What stories the media want to cover
• How to target the right media
• How to write a media release
• Media interview tips
• How to use free publicity to grow your brand