TechBoost: Content Marketing & Client Prospecting 101

Generously funded by a Libro Credit Union Prosperity Grant, The TechBoost Program supports the growth and development of small businesses in Windsor-Essex by providing affordable training in information technology tools and products for business. TechBoost is an initiative of Hackforge, supported by the WindsorEssex Small Business Centre.

Skill Level: Beginner

Location:  Essex County Library -LaSalle Branch, 5050 Malden Rd. Windsor, N9H 1S4

Audience: Owners or employees of small businesses who want help understanding how to use Facebook, LinkedIn and Alignable as business tools.

Pain Points: 
Not sure what to be posting on Facebook? 
Or further… How to create that content? 
Looking for an easy way to find clients online?

Why Take this Workshop:

First impressions are so important. That’s what your content is. A lot of times, your social media is the first main point of contact with your potential customers and clients. With social media, you have endless opportunities to catch the attention of your target market. In this workshop, Nichole will teach you how to use content to do just that. Nichole will also teach you how to get in front of the people that matter most for your business!

Goal: By the end of this workshop, participants will have a series of content ideas for their own social media marketing, the tools to create this content and a clear plan on how to utilize LinkedIn and Alignable to grow their business and clientele.

We’ll cover: The different types of content, specific tips for creating high-quality content, and how to focus your content around engagement. We will also cover how to utilize LinkedIn to its full potential – starting from the basics. Lastly, we will show you a specific method to growing your business and gaining clients through LinkedIn and Alignable. Instructor, Nichole Howson, uses this method for her business and more than doubled her business in just three months of implementing this strategy.

Materials: If you would like to follow along using a laptop computer during this workshop, please feel free to do so. A computer is not required, however.

Instructor: Nichole Howson, Social Media Manager and Owner of AIM Social Media Marketing

Nichole started AIM Social just over three years ago. She has had clients across Canada, the United States and in the United Kingdom. She manages the online presence of 10+ businesses, offers consulting services and teaches free workshops once a month to local business owners, as well as social media courses.