TechBoost: Content Marketing & Client Prospecting 101 (Belle River)

Skill Level: Beginner
Audience: Owners or employees of small businesses who want help understanding how to use Facebook, LinkedIn and Alignable as business tools.
Pain Points:
Not sure what to be posting on Facebook?
Or further… How to create that content?
Looking for an easy way to find clients online?
Why Take this Workshop:
First impressions are so important. That’s what your content is. A lot of times, your social media is the first main point of contact with your potential customers and clients. With social media, you have endless opportunities to catch the attention of your target market. In this workshop, Nichole will teach you how to use content to do just that. Nichole will also teach you how to get in front of the people that matter most for your business!
Goal: By the end of this workshop, participants will have a series of content ideas for their own social media marketing, the tools to create this content and a clear plan on how to utilize LinkedIn and Alignable to grow their business and clientele.
We’ll cover: The different types of content, specific tips for creating high-quality content, and how to focus your content around engagement. We will also cover how to utilize LinkedIn to its full potential – starting from the basics. Lastly, we will show you a specific method to growing your business and gaining clients through LinkedIn and Alignable. Instructor, Nichole Howson, uses this method for her business and more than doubled her business in just three months of implementing this strategy.
Materials: If you would like to follow along using a laptop computer during this workshop, please feel free to do so. A computer is not required, however.
Instructor: Nichole Howson, Social Media Manager and Owner of AIM Social Media Marketing
Nichole started AIM Social just over three years ago. She has had clients across Canada, the United States and in the United Kingdom. She manages the online presence of 10+ businesses, offers consulting services and teaches free workshops once a month to local business owners, as well as social media courses.
This session will take place at:
Libro Credit Union – Branch    441 Notre Dame Street    Lakeshore, ON N0R 1A0
About TechBoost
The TechBoost Program supports the growth and development of small businesses in Windsor-Essex by providing affordable training in information technology tools and products for business.
We understand that running a small business is a 24/7 type of job, so spending time trying to choose the right technology solution or learning how to use a new kind of software for your company can be daunting. We want to help.
We’re offering a series of 10 different workshops, offered multiple times and in multiple regions in Windsor-Essex over the course of 2018 that touch on various topics related to implementing technology into your small business. This includes tools for marketing, organization, finance, sales and productivity.
About Hackforge
Hackforge is technology enthusiasts growing the tech capabilities of our region by creating connections and learning together. Located in the heart of downtown Windsor, Hackforge serves as a community-drive workshop space, coworking area, and event location. Our events vary from hands-on workshops to professional networking to technical talks. In the community, we advocate for technology in education, professional development, and policy making.
About Small Business Centre
Since starting up in 1992, the Small Business Centre (SBC) has provided thousands of entrepreneurs with the training and support necessary to start and grow successful businesses. SBC is a one-stop source – providing guidance and professional advice from concept, through start-up and early growth stages of business.
SBC operates as a department of the WindsorEssex Economic Development Corporation in partnership with the Ontario Ministry of Economic Development and Growth. Belonging to a network of offices that serve Ontario’s small business community, SBC is your local source for small business support services. SBC offers two locations in Windsor and a satellite office in Essex.