Trademark: Protect Your Brand |Part 3

Unique inventions, creations and concepts deserve to be protected! Learn just how to do that in this three-part series, Protecting IP. Alexis Conrad, Intellectual Property Advisor at The Canadian Intellectual Property Office (CIPO), present the basics; where to start, what to consider and resources to pursue when looking to secure your intangible innovations. Take the extra steps to ensure you own what you create.

Did you come up with a unique name or logo for the products or services you offer? Did you develop a brand identity and image for consumers to recognize in the marketplace? Join Alexis from CIPO to overview trademark basics so you can understand how registering a trademark can protect your brand and give you a competitive advantage over others. Learn why trademarks matter.