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WEtech – MarCom Toolkit (MaRS workshop)
March 21, 2018 @ 12:30 pm - 4:30 pm
The MarCom Toolkit (Evaluating Channels )
(3 sessions, 4 hours each)
*Doors open at 12:30 pm. Workshops start at 1:00 pm.
Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.
Marketing and communications (MarCom) is the ability to communicate your brand to your target customers, using channels that find your target customers and messaging that resonates with your customers’ problem or need.
Due to limited resources, many new ventures rely on low-cost marketing and communications strategies and activities to develop and scale their businesses. This workshop series examines the principles of marketing and communications strategies and provides relevant frameworks and tools for you to increase opportunities for growth