Our Ignition program is a unique partnership created to help support our local main street businesses, who are facing intense challenges due to COVID-19.
Through the Ignition program’s Challenges phase, powered by Libro Credit Union, WEtech Alliance connected with over one hundred small and medium-sized main street businesses across Windsor-Essex and Chatham-Kent, to better understand the most pressing challenges they’re facing.
Following these conversations with business owners, community members and organizations from both main street and the innovation community, the Ignition program identified four (4) key challenges: