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The Business Advisory services of WEtech Alliance are all about tangible results, measurable impacts and enhancing the resources locally available to ventures of Windsor-Essex and Chatham-Kent. The Venture Success Team (VST) allows us to extend the services of thought leaders, experienced entrepreneurs, global subject experts, and best-in-class service providers to our clients, putting an incredible group of people within arms reach when they are needed most. Resources delivered at the right time, every time.

This on-demand team is ready to tackle your most difficult entrepreneurial challenges.

Check out our current roster of VST members below.

Team member
Adam joined WelchGroup in 2018 as our Managing Director, Valuations. Adam is a Chartered Financial Analyst and Chartered Business Valuator and previously was President of Capacity Financial Consulting Inc. Adam’s expertise in business valuations spans close to 15 years, working previously at PricewaterhouseCoopers and various other firms with the focus on valuations and strategic acquisitions. Adam has valued numerous companies for M&A, divestitures, tax, and financial reporting. Adam has also acted as virtual CFO for various start-up companies. Adam is also the Volunteer Founder and Chairman of the Eldercare Foundation of Ottawa, an Ottawa-based charity that provides funding, programs and support to enhance the lives of seniors living in non-profit long-term care homes.
Adam joined WelchGroup in 2018 as our Managing Director, Valuations. Adam is a Chartered Financial Analyst and Chartered Business Valuator and previously was President of Capacity Financial Consulting Inc. Adam’s expertise in business valuations spans close to 15 years, working previously at PricewaterhouseCoopers and various other firms with the focus on valuations and strategic acquisitions. Adam has valued numerous companies for M&A, divestitures, tax, and financial reporting. Adam has also acted as virtual CFO for various start-up companies. Adam is also the Volunteer Founder and Chairman of the Eldercare Foundation of Ottawa, an Ottawa-based charity that provides funding, programs and support to enhance the lives of seniors living in non-profit long-term care homes.
Adam joined WelchGroup in 2018 as our Managing Director, Valuations. Adam is a Chartered Financial Analyst and Chartered Business Valuator and previously was President of Capacity Financial Consulting Inc. Adam’s expertise in business valuations spans close to 15 years, working previously at PricewaterhouseCoopers and various other firms with the focus on valuations and strategic acquisitions. Adam has valued numerous companies for M&A, divestitures, tax, and financial reporting. Adam has also acted as virtual CFO for various start-up companies. Adam is also the Volunteer Founder and Chairman of the Eldercare Foundation of Ottawa, an Ottawa-based charity that provides funding, programs and support to enhance the lives of seniors living in non-profit long-term care homes.
Adam Nihmey
Managing Director, Valuations, Welch Capital
Team member
Andi is a CPA with expertise in E-commerce, Marketplaces, SAAS, FinTech. He specializes in designing financial modeling for startups with Unit Economics at the center of it. He likes to emphasize the value of setting OKRs (Objectives and Key Results). As a Licensed Home Builder and with a passion for delivering value he hopes to build a lot more Missing Middle housing types in Windsor.
Andi is a CPA with expertise in E-commerce, Marketplaces, SAAS, FinTech. He specializes in designing financial modeling for startups with Unit Economics at the center of it. He likes to emphasize the value of setting OKRs (Objectives and Key Results). As a Licensed Home Builder and with a passion for delivering value he hopes to build a lot more Missing Middle housing types in Windsor.
Andi is a CPA with expertise in E-commerce, Marketplaces, SAAS, FinTech. He specializes in designing financial modeling for startups with Unit Economics at the center of it. He likes to emphasize the value of setting OKRs (Objectives and Key Results). As a Licensed Home Builder and with a passion for delivering value he hopes to build a lot more Missing Middle housing types in Windsor.
Andi Shallvari
Startup Accountant, 1CityHome Inc
Team member
As a Bachelor of Commerce graduate with a concentration in marketing, Ashley started off in the world of advertising, spending 6 years in public relations, marketing and business development. Later on, she transitioned to mental health promotion, outreach and education working for another 6 years with various companies from government bodies to private sector innovation. Today, she is a proud entrepreneur whose business revolves around her experience in the field of marketing strategy and business development, specializing in brands within the health and wellness industry.
As a Bachelor of Commerce graduate with a concentration in marketing, Ashley started off in the world of advertising, spending 6 years in public relations, marketing and business development. Later on, she transitioned to mental health promotion, outreach and education working for another 6 years with various companies from government bodies to private sector innovation. Today, she is a proud entrepreneur whose business revolves around her experience in the field of marketing strategy and business development, specializing in brands within the health and wellness industry.
As a Bachelor of Commerce graduate with a concentration in marketing, Ashley started off in the world of advertising, spending 6 years in public relations, marketing and business development. Later on, she transitioned to mental health promotion, outreach and education working for another 6 years with various companies from government bodies to private sector innovation. Today, she is a proud entrepreneur whose business revolves around her experience in the field of marketing strategy and business development, specializing in brands within the health and wellness industry.
Ashley Vodarek
Marketing Strategy & Business Development
Team member
Bhupinder’s practice focuses on patent & technology law, particularly obtaining and leveraging IP rights for tech clients. He prepares and files patent applications relating to AI, quantum computing, wireless communication, control systems, robotics, computer networks and more. He helps clients with IP, monetization, develop licensing and sale strategies; advises on IP aspects of commercial transactions and analyzing competitive intelligence.
Bhupinder’s practice focuses on patent & technology law, particularly obtaining and leveraging IP rights for tech clients. He prepares and files patent applications relating to AI, quantum computing, wireless communication, control systems, robotics, computer networks and more. He helps clients with IP, monetization, develop licensing and sale strategies; advises on IP aspects of commercial transactions and analyzing competitive intelligence.
Bhupinder’s practice focuses on patent & technology law, particularly obtaining and leveraging IP rights for tech clients. He prepares and files patent applications relating to AI, quantum computing, wireless communication, control systems, robotics, computer networks and more. He helps clients with IP, monetization, develop licensing and sale strategies; advises on IP aspects of commercial transactions and analyzing competitive intelligence.
Bhupinder Randhawa
Partner, Bereskin & Parr LLP
Team member
Camille Kennedy is a revenue driven consultant, specializing in helping both B2B & B2C companies with marketing and sales strategies. With over 15 years experience, she is well-versed in working with brands of all sizes including the likes of: ABinBev, P&G, Dyson, Frito-Lay, Canopy and several tech start-ups/scale-ups and small businesses in a variety of verticals looking to scale, fast. Some of her areas of expertise to note: growth marketing, demand generation, inside sales/sales strategy, thought leadership, budget marketing, influencer marketing, PR and more.
Camille Kennedy is a revenue driven consultant, specializing in helping both B2B & B2C companies with marketing and sales strategies. With over 15 years experience, she is well-versed in working with brands of all sizes including the likes of: ABinBev, P&G, Dyson, Frito-Lay, Canopy and several tech start-ups/scale-ups and small businesses in a variety of verticals looking to scale, fast. Some of her areas of expertise to note: growth marketing, demand generation, inside sales/sales strategy, thought leadership, budget marketing, influencer marketing, PR and more.
Camille Kennedy is a revenue driven consultant, specializing in helping both B2B & B2C companies with marketing and sales strategies. With over 15 years experience, she is well-versed in working with brands of all sizes including the likes of: ABinBev, P&G, Dyson, Frito-Lay, Canopy and several tech start-ups/scale-ups and small businesses in a variety of verticals looking to scale, fast. Some of her areas of expertise to note: growth marketing, demand generation, inside sales/sales strategy, thought leadership, budget marketing, influencer marketing, PR and more.
Camille Kennedy
Sales & Marketing Consultant
Team member
Daniel Biofore
Biofore Associates Inc.
Team member
Dave has extensive expertise in automation and manufacturing with about 10 years at Ford Motor Company, as well as founding and running his own automation/control systems business based in Windsor for the past 20 years. Recently he has helped start up other companies in various fields as well as invested in existing established companies. Dave has a BASc. (EE), MBA and is a PENG. He is a local Windsorite and tries to support the community whenever possible.
Dave has extensive expertise in automation and manufacturing with about 10 years at Ford Motor Company, as well as founding and running his own automation/control systems business based in Windsor for the past 20 years. Recently he has helped start up other companies in various fields as well as invested in existing established companies. Dave has a BASc. (EE), MBA and is a PENG. He is a local Windsorite and tries to support the community whenever possible.
Dave has extensive expertise in automation and manufacturing with about 10 years at Ford Motor Company, as well as founding and running his own automation/control systems business based in Windsor for the past 20 years. Recently he has helped start up other companies in various fields as well as invested in existing established companies. Dave has a BASc. (EE), MBA and is a PENG. He is a local Windsorite and tries to support the community whenever possible.
Dave Fortin
President, DataRealm
Team member
Dave has over 20 years financial leadership experience including 14 years in senior CFO & CEO positions with Fortune 500 and medium sized companies in the pharmaceutical industry. Dave was co-owner of gelatin hard capsule manufacturer Pharmaphil. He sold his business to Qualicaps, owned by the private equity firm, The Carlyle Group. Prior to the acquisition of Pharmaphil his career spanned work with KPMG, Hiram Walker/Allied Domecq & Cardinal Health.
Dave has over 20 years financial leadership experience including 14 years in senior CFO & CEO positions with Fortune 500 and medium sized companies in the pharmaceutical industry. Dave was co-owner of gelatin hard capsule manufacturer Pharmaphil. He sold his business to Qualicaps, owned by the private equity firm, The Carlyle Group. Prior to the acquisition of Pharmaphil his career spanned work with KPMG, Hiram Walker/Allied Domecq & Cardinal Health.
Dave has over 20 years financial leadership experience including 14 years in senior CFO & CEO positions with Fortune 500 and medium sized companies in the pharmaceutical industry. Dave was co-owner of gelatin hard capsule manufacturer Pharmaphil. He sold his business to Qualicaps, owned by the private equity firm, The Carlyle Group. Prior to the acquisition of Pharmaphil his career spanned work with KPMG, Hiram Walker/Allied Domecq & Cardinal Health.
Dave Kirby
Entrepreneur
Team member
Deborah Livneh's business experience ranges from co-founding and working with startup companies to serving multinational corporations. She is botably a veteran co-founder of an innovative medical technology enterprise.
Deborah Livneh's business experience ranges from co-founding and working with startup companies to serving multinational corporations. She is botably a veteran co-founder of an innovative medical technology enterprise.
Deborah Livneh's business experience ranges from co-founding and working with startup companies to serving multinational corporations. She is botably a veteran co-founder of an innovative medical technology enterprise.
Deborah Livneh
Entrepreneur-in-Residence and Cross-Border MedHealth Cluster Leader
Team member
Dr. Andrea Dinardo is a psychology professor and TEDx Speaker, who specializes in positive psychology. Her work focuses on energy and time management, thriving under pressure, and cultivating psychological resilience. A framework for mental health and motivation used throughout her workshops, presentations, and keynote talks.
Dr. Andrea Dinardo is a psychology professor and TEDx Speaker, who specializes in positive psychology. Her work focuses on energy and time management, thriving under pressure, and cultivating psychological resilience. A framework for mental health and motivation used throughout her workshops, presentations, and keynote talks.
Dr. Andrea Dinardo is a psychology professor and TEDx Speaker, who specializes in positive psychology. Her work focuses on energy and time management, thriving under pressure, and cultivating psychological resilience. A framework for mental health and motivation used throughout her workshops, presentations, and keynote talks.
Dr. Andrea Dinardo
Resiliency and Wellness Expert
Frank Abbruzzese
Bachelor of Commerce (Honours) Degree from the University of Windsor. Over 30 years in the Technology & Innovation Sector building long-term business relationships for companies and organizations of all sizes.
Bachelor of Commerce (Honours) Degree from the University of Windsor. Over 30 years in the Technology & Innovation Sector building long-term business relationships for companies and organizations of all sizes.
Bachelor of Commerce (Honours) Degree from the University of Windsor. Over 30 years in the Technology & Innovation Sector building long-term business relationships for companies and organizations of all sizes.
Frank Abbruzzese
President, AlphaKOR
Team member
Gail Robertson brings an unfamiliar and fresh outlook to the more traditional Manufacturing Industry. Curiosity is the foundation of her 3 step process: Sign Up, Suit Up and #ShowUP! She began her professional career as a journalist and now uses storytelling as a social media strategist and Keynote Speaker, helping others to #ShowUP. She has transitioned from being a journalist, to bed-and-breakfast owner, to fundraiser, to Marketing Manager at an insurance tech company and now helping the "people who make things make things" embrace marketing and social media.
Gail Robertson brings an unfamiliar and fresh outlook to the more traditional Manufacturing Industry. Curiosity is the foundation of her 3 step process: Sign Up, Suit Up and #ShowUP! She began her professional career as a journalist and now uses storytelling as a social media strategist and Keynote Speaker, helping others to #ShowUP. She has transitioned from being a journalist, to bed-and-breakfast owner, to fundraiser, to Marketing Manager at an insurance tech company and now helping the "people who make things make things" embrace marketing and social media.
Gail Robertson brings an unfamiliar and fresh outlook to the more traditional Manufacturing Industry. Curiosity is the foundation of her 3 step process: Sign Up, Suit Up and #ShowUP! She began her professional career as a journalist and now uses storytelling as a social media strategist and Keynote Speaker, helping others to #ShowUP. She has transitioned from being a journalist, to bed-and-breakfast owner, to fundraiser, to Marketing Manager at an insurance tech company and now helping the "people who make things make things" embrace marketing and social media.
Gail Robertson
Chief Curiosity Officer, GailNow
Team member
Garry Chan
Chief Technology Officer, AI Partnerships Corp.
Jeff Guindon
Through his career Jeff has had the opportunity to help and grow small, medium and large businesses in various capacities and has held business development roles with companies in IT, Manufacturing, Energy and Financial services sectors.
Through his career Jeff has had the opportunity to help and grow small, medium and large businesses in various capacities and has held business development roles with companies in IT, Manufacturing, Energy and Financial services sectors.
Through his career Jeff has had the opportunity to help and grow small, medium and large businesses in various capacities and has held business development roles with companies in IT, Manufacturing, Energy and Financial services sectors.
Jeff Guindon
Client Partner, BDC
Team member
Over 13 years’ experience working within Local & Federal Governments, Consultancy, Construction, Health and Wellness and Tech Start-Up Industries.
Over 13 years’ experience working within Local & Federal Governments, Consultancy, Construction, Health and Wellness and Tech Start-Up Industries.
Over 13 years’ experience working within Local & Federal Governments, Consultancy, Construction, Health and Wellness and Tech Start-Up Industries.
Jonathan Stuart
Entrepreneur | Program Manager | Project Manager
Team member
Joshua is a Corporate Commercial Lawyer who helps business of all sizes at whichever stage in the growth process they are in. This includes incorporations, purchases, sales, contract review, contract drafting, real estate, labour and tax re-organizations.
Joshua is a Corporate Commercial Lawyer who helps business of all sizes at whichever stage in the growth process they are in. This includes incorporations, purchases, sales, contract review, contract drafting, real estate, labour and tax re-organizations.
Joshua is a Corporate Commercial Lawyer who helps business of all sizes at whichever stage in the growth process they are in. This includes incorporations, purchases, sales, contract review, contract drafting, real estate, labour and tax re-organizations.
Joshua Cheifetz
Partner, Strosberg Sasso Sutts LLP
Katie Stokes
Katie is a graduate of the Advertising program at St Clair College Centre For The Arts. She has worked corporately in Windsor and has spent the last seven years providing businesses of all sizes with social media solutions.
Katie is a graduate of the Advertising program at St Clair College Centre For The Arts. She has worked corporately in Windsor and has spent the last seven years providing businesses of all sizes with social media solutions.
Katie is a graduate of the Advertising program at St Clair College Centre For The Arts. She has worked corporately in Windsor and has spent the last seven years providing businesses of all sizes with social media solutions.
Katie Stokes
Founder, BlabMedia
Kevin Smith
Kevin Smith, the Chief Story Architect, spent 14 years at a major tech firm in sales and enterprise marketing. He had to do thousands of presentations and perfected a process to craft the perfect pitch. He specialized in using story and strong visual elements to craft and deliver powerful messages that get attention and get results.
Kevin Smith, the Chief Story Architect, spent 14 years at a major tech firm in sales and enterprise marketing. He had to do thousands of presentations and perfected a process to craft the perfect pitch. He specialized in using story and strong visual elements to craft and deliver powerful messages that get attention and get results.
Kevin Smith, the Chief Story Architect, spent 14 years at a major tech firm in sales and enterprise marketing. He had to do thousands of presentations and perfected a process to craft the perfect pitch. He specialized in using story and strong visual elements to craft and deliver powerful messages that get attention and get results.
Kevin Smith
Chief Story Architect, The Story Architect
Team member
Lauren Segedin, PhD, has been an experienced educator, grant writer, program implementer, and instructional coach for almost twenty years. Her strong academic background and practical experience successfully supports organizations in grant writing, strategic planning, and implementing organizational change initiatives.
Lauren Segedin, PhD, has been an experienced educator, grant writer, program implementer, and instructional coach for almost twenty years. Her strong academic background and practical experience successfully supports organizations in grant writing, strategic planning, and implementing organizational change initiatives.
Lauren Segedin, PhD, has been an experienced educator, grant writer, program implementer, and instructional coach for almost twenty years. Her strong academic background and practical experience successfully supports organizations in grant writing, strategic planning, and implementing organizational change initiatives.
Lauren Segedin
Founder, Stanedin
Team member
Laurie A. Tannous is a Cross-Border Attorney and a requested speaker at many trade and industry forums globally, providing public policy counsel to government officials and industry leaders on matters relating to Cross Border Management & Security, Immigration Law, Customs/Trade, Cross Border e-Mobility, Entertainment Law, Forced Labour/Trafficking, Public-Private Partnerships and Economic Development Initiatives.
Laurie A. Tannous is a Cross-Border Attorney and a requested speaker at many trade and industry forums globally, providing public policy counsel to government officials and industry leaders on matters relating to Cross Border Management & Security, Immigration Law, Customs/Trade, Cross Border e-Mobility, Entertainment Law, Forced Labour/Trafficking, Public-Private Partnerships and Economic Development Initiatives.
Laurie A. Tannous is a Cross-Border Attorney and a requested speaker at many trade and industry forums globally, providing public policy counsel to government officials and industry leaders on matters relating to Cross Border Management & Security, Immigration Law, Customs/Trade, Cross Border e-Mobility, Entertainment Law, Forced Labour/Trafficking, Public-Private Partnerships and Economic Development Initiatives.
Laurie Tannous
Vice President, Government Relations - Farrow. Cross Border Attorney, Tannous & Associates
Team member
Mick is passionate about personal development, product development, sales and marketing. You might remember Mick from Dragon's Den where he pitched Caddle to the Dragons. Season 11, episode 12 for anyone who missed it 🙂 Mick was a Co-Founder at Caddle, a company that went on to be named on the Startup 50 in 2019. Prior to his time at Caddle, Mick spent than 10 years experience working for some of Canada's largest advertising agencies working with some of the world's leading brands like Johnson & Johnson, Chrysler and RBC.
Mick is passionate about personal development, product development, sales and marketing. You might remember Mick from Dragon's Den where he pitched Caddle to the Dragons. Season 11, episode 12 for anyone who missed it 🙂 Mick was a Co-Founder at Caddle, a company that went on to be named on the Startup 50 in 2019. Prior to his time at Caddle, Mick spent than 10 years experience working for some of Canada's largest advertising agencies working with some of the world's leading brands like Johnson & Johnson, Chrysler and RBC.
Mick is passionate about personal development, product development, sales and marketing. You might remember Mick from Dragon's Den where he pitched Caddle to the Dragons. Season 11, episode 12 for anyone who missed it 🙂 Mick was a Co-Founder at Caddle, a company that went on to be named on the Startup 50 in 2019. Prior to his time at Caddle, Mick spent than 10 years experience working for some of Canada's largest advertising agencies working with some of the world's leading brands like Johnson & Johnson, Chrysler and RBC.
Mick Higgins
Director, Product and Solutions at Kinesso
Team member
Micheline's practice focuses on assessing new technologies, preparing and prosecuting patent applications worldwide, and conducting due diligence analysis on patent portfolios. She has work experience in the chemistry, microbiology, immunology and molecular biology fields, and has worked in the industry for multi-national companies, government agencies and in a hospital laboratory.
Micheline's practice focuses on assessing new technologies, preparing and prosecuting patent applications worldwide, and conducting due diligence analysis on patent portfolios. She has work experience in the chemistry, microbiology, immunology and molecular biology fields, and has worked in the industry for multi-national companies, government agencies and in a hospital laboratory.
Micheline's practice focuses on assessing new technologies, preparing and prosecuting patent applications worldwide, and conducting due diligence analysis on patent portfolios. She has work experience in the chemistry, microbiology, immunology and molecular biology fields, and has worked in the industry for multi-national companies, government agencies and in a hospital laboratory.
Micheline Gravelle
Managing Partner, Bereskin & Parr
Team member
Mike is a successful entrepreneur, active investor and general partner in ventures that have become listed companies on the TSX Venture Exchange. Mike's investment portfolio and business interests encompass a wide range of endeavors from healthcare to automotive, energy production and real estate transactions.
Mike is a successful entrepreneur, active investor and general partner in ventures that have become listed companies on the TSX Venture Exchange. Mike's investment portfolio and business interests encompass a wide range of endeavors from healthcare to automotive, energy production and real estate transactions.
Mike is a successful entrepreneur, active investor and general partner in ventures that have become listed companies on the TSX Venture Exchange. Mike's investment portfolio and business interests encompass a wide range of endeavors from healthcare to automotive, energy production and real estate transactions.
Mike Labiak
Entrepreneur & Investor
Team member
As a lawyer and trademark agent, Mina’s practice focuses on Canadian and International trademark protection. Mina has extensive experience in trademark clearance and search analysis, filing and prosecuting trademark applications, opposition and expungement proceedings and trademark. protection strategy. She is involved in the management of Canadian and International trademark portfolios of many clients.
As a lawyer and trademark agent, Mina’s practice focuses on Canadian and International trademark protection. Mina has extensive experience in trademark clearance and search analysis, filing and prosecuting trademark applications, opposition and expungement proceedings and trademark. protection strategy. She is involved in the management of Canadian and International trademark portfolios of many clients.
As a lawyer and trademark agent, Mina’s practice focuses on Canadian and International trademark protection. Mina has extensive experience in trademark clearance and search analysis, filing and prosecuting trademark applications, opposition and expungement proceedings and trademark. protection strategy. She is involved in the management of Canadian and International trademark portfolios of many clients.
Mina Chana
Partner, Bereskin & Parr LLP
Team member
Nicole Anderson (Sleiman) works in Corporate Initiatives at ENWIN Utilities, where she leads various projects from the CEO office and helps to diversify the portfolio of the company’s unregulated affiliate, ENWIN Energy. Nicole owns IGNITE Health with her husband, a health clinic located in Tecumseh, and consults small businesses and start-ups on topics related to Strategy, Business Development, Innovation and other topics. She volunteers as a Board member for the Erie Shores Healthcare Foundation and Garderie Franco-Sol. Nicole graduated from Ryerson University with her MBA in 2010 and occasionally teaches at the Odette School of Business. In her spare time, she loves to cook and stay active with her family. Nicole resides in Tecumseh with her husband, two children, and goldendoodle, Rio.
Nicole Anderson (Sleiman) works in Corporate Initiatives at ENWIN Utilities, where she leads various projects from the CEO office and helps to diversify the portfolio of the company’s unregulated affiliate, ENWIN Energy. Nicole owns IGNITE Health with her husband, a health clinic located in Tecumseh, and consults small businesses and start-ups on topics related to Strategy, Business Development, Innovation and other topics. She volunteers as a Board member for the Erie Shores Healthcare Foundation and Garderie Franco-Sol. Nicole graduated from Ryerson University with her MBA in 2010 and occasionally teaches at the Odette School of Business. In her spare time, she loves to cook and stay active with her family. Nicole resides in Tecumseh with her husband, two children, and goldendoodle, Rio.
Nicole Anderson (Sleiman) works in Corporate Initiatives at ENWIN Utilities, where she leads various projects from the CEO office and helps to diversify the portfolio of the company’s unregulated affiliate, ENWIN Energy. Nicole owns IGNITE Health with her husband, a health clinic located in Tecumseh, and consults small businesses and start-ups on topics related to Strategy, Business Development, Innovation and other topics. She volunteers as a Board member for the Erie Shores Healthcare Foundation and Garderie Franco-Sol. Nicole graduated from Ryerson University with her MBA in 2010 and occasionally teaches at the Odette School of Business. In her spare time, she loves to cook and stay active with her family. Nicole resides in Tecumseh with her husband, two children, and goldendoodle, Rio.
Nicole Anderson
Coordinator, Corporate Initiatives, Enwin Utilities
Team member
Prior to making the move back to her hometown of Windsor, Rachel spent years working as a managing editor and SEO specialist in Montreal. Today, she runs her own company where she works with business around the world to enhance their brands through organic search traffic and innovative marketing strategies with a focus on the B2B SaaS space. A professional writer, she holds a degree in creative writing from Concordia University and a certificate of digital project management from Louder Than Ten.
Prior to making the move back to her hometown of Windsor, Rachel spent years working as a managing editor and SEO specialist in Montreal. Today, she runs her own company where she works with business around the world to enhance their brands through organic search traffic and innovative marketing strategies with a focus on the B2B SaaS space. A professional writer, she holds a degree in creative writing from Concordia University and a certificate of digital project management from Louder Than Ten.
Prior to making the move back to her hometown of Windsor, Rachel spent years working as a managing editor and SEO specialist in Montreal. Today, she runs her own company where she works with business around the world to enhance their brands through organic search traffic and innovative marketing strategies with a focus on the B2B SaaS space. A professional writer, she holds a degree in creative writing from Concordia University and a certificate of digital project management from Louder Than Ten.
Rachel Cribby
Writer and SEO Specialist
Team member
Richard is a highly accomplished professional with a diverse background and experience in business development, corporate development, strategy, and finance. A big picture thinker with a proven record of cultivating strong relationships, managing complex projects, and driving outstanding results. Richard brings expertise in a broad range of technical areas including financial reporting, planning, analysis, M&A and tax. In his spare time, he loves to give back to the community by serving as a board member for Hockey Helps the Homeless and through coaching youth sports.
Richard is a highly accomplished professional with a diverse background and experience in business development, corporate development, strategy, and finance. A big picture thinker with a proven record of cultivating strong relationships, managing complex projects, and driving outstanding results. Richard brings expertise in a broad range of technical areas including financial reporting, planning, analysis, M&A and tax. In his spare time, he loves to give back to the community by serving as a board member for Hockey Helps the Homeless and through coaching youth sports.
Richard is a highly accomplished professional with a diverse background and experience in business development, corporate development, strategy, and finance. A big picture thinker with a proven record of cultivating strong relationships, managing complex projects, and driving outstanding results. Richard brings expertise in a broad range of technical areas including financial reporting, planning, analysis, M&A and tax. In his spare time, he loves to give back to the community by serving as a board member for Hockey Helps the Homeless and through coaching youth sports.
Richard Lee
Senior Vice President, Strategy and Corporate Development, FOBI
Team member
Ryan is a seasoned marketing professional turned entrepreneur. He pivoted from the corporate world to co-found wild idea co. Offering tools, resources, and training, wild idea co. helps Canadian entrepreneurs take their business from wild idea to wild success. Ryan has advised and mentored hundreds of aspiring and seasoned entrepreneurs. He’s passionate about supporting the entrepreneurial community and your success as a small business owner. Above all else, he’s a people person. Building and nurturing relationships is central to his business philosophy.
Ryan is a seasoned marketing professional turned entrepreneur. He pivoted from the corporate world to co-found wild idea co. Offering tools, resources, and training, wild idea co. helps Canadian entrepreneurs take their business from wild idea to wild success. Ryan has advised and mentored hundreds of aspiring and seasoned entrepreneurs. He’s passionate about supporting the entrepreneurial community and your success as a small business owner. Above all else, he’s a people person. Building and nurturing relationships is central to his business philosophy.
Ryan is a seasoned marketing professional turned entrepreneur. He pivoted from the corporate world to co-found wild idea co. Offering tools, resources, and training, wild idea co. helps Canadian entrepreneurs take their business from wild idea to wild success. Ryan has advised and mentored hundreds of aspiring and seasoned entrepreneurs. He’s passionate about supporting the entrepreneurial community and your success as a small business owner. Above all else, he’s a people person. Building and nurturing relationships is central to his business philosophy.
Ryan Gencarelli
Managing Director, wild idea co.
Team member
Sadhvika’s area of expertise includes all forms of business strategy (business model, product development, marketing, pricing, channel management, go-to-market and digital/ecommerce enablement) with a focus on helping entrepreneurs set down processes driven by data and frameworks to enable sound decision making, trackable actions with measurable impact that unlocks growth. She has over 12 years of industry experience working in retail, ecommerce, CPG, Pets, travel and fashion in marketing and P&L management roles.
Sadhvika’s area of expertise includes all forms of business strategy (business model, product development, marketing, pricing, channel management, go-to-market and digital/ecommerce enablement) with a focus on helping entrepreneurs set down processes driven by data and frameworks to enable sound decision making, trackable actions with measurable impact that unlocks growth. She has over 12 years of industry experience working in retail, ecommerce, CPG, Pets, travel and fashion in marketing and P&L management roles.
Sadhvika’s area of expertise includes all forms of business strategy (business model, product development, marketing, pricing, channel management, go-to-market and digital/ecommerce enablement) with a focus on helping entrepreneurs set down processes driven by data and frameworks to enable sound decision making, trackable actions with measurable impact that unlocks growth. She has over 12 years of industry experience working in retail, ecommerce, CPG, Pets, travel and fashion in marketing and P&L management roles.
Sadhvika Agrawal
Founder, TractionIRL Inc.
Shawn Oldridge
Shawn is a Chartered Professional Accountant with over 15 years of public accounting experience. He owns Oldridge Accounting Professional Corporation, a practice that specializes in the use of cloud applications to help make the bookkeeping process more efficient. Shawn worked for 3 years as the controller of Automaxx Pre-Owned Super Centre. This is where he gained experience in the day-to-day accounting functions of a business.
Shawn is a Chartered Professional Accountant with over 15 years of public accounting experience. He owns Oldridge Accounting Professional Corporation, a practice that specializes in the use of cloud applications to help make the bookkeeping process more efficient. Shawn worked for 3 years as the controller of Automaxx Pre-Owned Super Centre. This is where he gained experience in the day-to-day accounting functions of a business.
Shawn is a Chartered Professional Accountant with over 15 years of public accounting experience. He owns Oldridge Accounting Professional Corporation, a practice that specializes in the use of cloud applications to help make the bookkeeping process more efficient. Shawn worked for 3 years as the controller of Automaxx Pre-Owned Super Centre. This is where he gained experience in the day-to-day accounting functions of a business.
Shawn Oldridge
Accountant and Cloud Accounting Specialist
Team member
One of the founders of Radix (now AIS Technologies Group) & a graduate of the University of Windsor, Shelley was part of the management team which led Radix to be recognized as one of the Profit’s Fastest Growing Companies in Canada in 2006 & 2016. Shelley was recognized in 2019 as one of the “Canadians to Watch in the Automotive Industry” by Automotive News and was a 2016 recipient of the Athena award for her work supporting women in STEM careers. Shelley has had positions on many boards and committees, including WEtech Alliance, Workforce Windsor Essex, Invest WindsorEssex and the Windsor Essex Regional Chamber of Commerce. Shelley is currently the Chair of the Board of Automate Canada and co-chairs the leadership council for ProsperUs. She is also working on her certification as a Master Gardener and volunteers with the Haliburton County Master Gardeners.
One of the founders of Radix (now AIS Technologies Group) & a graduate of the University of Windsor, Shelley was part of the management team which led Radix to be recognized as one of the Profit’s Fastest Growing Companies in Canada in 2006 & 2016. Shelley was recognized in 2019 as one of the “Canadians to Watch in the Automotive Industry” by Automotive News and was a 2016 recipient of the Athena award for her work supporting women in STEM careers. Shelley has had positions on many boards and committees, including WEtech Alliance, Workforce Windsor Essex, Invest WindsorEssex and the Windsor Essex Regional Chamber of Commerce. Shelley is currently the Chair of the Board of Automate Canada and co-chairs the leadership council for ProsperUs. She is also working on her certification as a Master Gardener and volunteers with the Haliburton County Master Gardeners.
One of the founders of Radix (now AIS Technologies Group) & a graduate of the University of Windsor, Shelley was part of the management team which led Radix to be recognized as one of the Profit’s Fastest Growing Companies in Canada in 2006 & 2016. Shelley was recognized in 2019 as one of the “Canadians to Watch in the Automotive Industry” by Automotive News and was a 2016 recipient of the Athena award for her work supporting women in STEM careers. Shelley has had positions on many boards and committees, including WEtech Alliance, Workforce Windsor Essex, Invest WindsorEssex and the Windsor Essex Regional Chamber of Commerce. Shelley is currently the Chair of the Board of Automate Canada and co-chairs the leadership council for ProsperUs. She is also working on her certification as a Master Gardener and volunteers with the Haliburton County Master Gardeners.
Shelley Fellows
Entrepreneur
Team member
Steve has over 30 years experience in systems, management, entrepreneurship and consulting. His roles encompass many industries including utilities, communications, logistics, marketing, security, finance, charity and aerospace. He can break down any issue into a process plan for action with multiple options and feasibility tracks. He can also provide tactical and strategic guidance. You just need to provide the issue and scope and prepare to process the solutions and options that he provides. Nothing is off the table.
Steve has over 30 years experience in systems, management, entrepreneurship and consulting. His roles encompass many industries including utilities, communications, logistics, marketing, security, finance, charity and aerospace. He can break down any issue into a process plan for action with multiple options and feasibility tracks. He can also provide tactical and strategic guidance. You just need to provide the issue and scope and prepare to process the solutions and options that he provides. Nothing is off the table.
Steve has over 30 years experience in systems, management, entrepreneurship and consulting. His roles encompass many industries including utilities, communications, logistics, marketing, security, finance, charity and aerospace. He can break down any issue into a process plan for action with multiple options and feasibility tracks. He can also provide tactical and strategic guidance. You just need to provide the issue and scope and prepare to process the solutions and options that he provides. Nothing is off the table.
Steve Perpich
Senior Consultant - All Channels
Team member
Tariq is the Strategy & Operations Lead at Inkblot Therapy, a leading digital mental health solution. In his role, Tariq is responsible for internal company operations as well as overall alignment between Inkblot and Green Shield Canada. Prior to joining Inkblot, Tariq built and scaled the first Canadian accelerator for Techstars, a global venture backed accelerator. Tariq holds a B.Comm from Rotman Commerce at the University of Toronto and a Certificate in Project Management from Georgetown University. Tariq is also a recipient of the International Global Citizen's Award.
Tariq is the Strategy & Operations Lead at Inkblot Therapy, a leading digital mental health solution. In his role, Tariq is responsible for internal company operations as well as overall alignment between Inkblot and Green Shield Canada. Prior to joining Inkblot, Tariq built and scaled the first Canadian accelerator for Techstars, a global venture backed accelerator. Tariq holds a B.Comm from Rotman Commerce at the University of Toronto and a Certificate in Project Management from Georgetown University. Tariq is also a recipient of the International Global Citizen's Award.
Tariq is the Strategy & Operations Lead at Inkblot Therapy, a leading digital mental health solution. In his role, Tariq is responsible for internal company operations as well as overall alignment between Inkblot and Green Shield Canada. Prior to joining Inkblot, Tariq built and scaled the first Canadian accelerator for Techstars, a global venture backed accelerator. Tariq holds a B.Comm from Rotman Commerce at the University of Toronto and a Certificate in Project Management from Georgetown University. Tariq is also a recipient of the International Global Citizen's Award.
Tariq Haddadin
Strategy & Operations at Inkblot Therapy
Team member
A graduate of the University of Windsor, Taylor is a digital marketing strategist who is passionate about helping businesses amplify their voices online. She specializes in custom content, copywriting, photography and, of course, social media. She believes that good content starts with a great story and has shared her business approach with business owners in Canada, the US and Europe.
A graduate of the University of Windsor, Taylor is a digital marketing strategist who is passionate about helping businesses amplify their voices online. She specializes in custom content, copywriting, photography and, of course, social media. She believes that good content starts with a great story and has shared her business approach with business owners in Canada, the US and Europe.
A graduate of the University of Windsor, Taylor is a digital marketing strategist who is passionate about helping businesses amplify their voices online. She specializes in custom content, copywriting, photography and, of course, social media. She believes that good content starts with a great story and has shared her business approach with business owners in Canada, the US and Europe.
Taylor Lanoie
Content Creator and Social Media Strategist
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