The festival, scheduled for Sept. 9-11 at Fort Malden National Historic Site, will use new technology to try and improve the experience for patrons.
According to a press release issued Monday morning by the Amherstburg Chamber of Commerce, festival attendees will receive an electronic wristband that will be used as their “ticket” to get into the event quickly, as well as to make convenient purchases for food, drink, and merchandise without the need to pay by cash or credit card.
Everything is done through a simple tap of their e-wristband, the ACOC states. The wristbands are being described as “easy to use, completely secure, and offers incredible convenience and speed to attendees.”
“We’re incredibly excited to be working with such a highly anticipated festival in our own backyard. We’re always looking to partner with the most innovative and forward-thinking live events. We’ve partnered with some of the world’s largest festivals. WE Harvest Fest marks the first festival west of the GTA in Ontario to leverage our technology platform,” says Melissa Chien from Intellitix Ltd. Marketing Group.
“The ability to offer real time information, choice and purchasing power significantly enhances our consumer experience” explains Aldo DiCarlo, chairperson of the WE Harvest Fest organizing committee.
There will be more ways to use technology at the Harvest Festival as well. A new EatDrinX app on a person’s phone allows establishments at the event to showcase their daily offerings with a custom integrated menu management system. Vendors will be able to index their food and/or beverage offerings with images/price/description giving consumers a unique experience in discovering all that WE Harvest Fest has to offer.
EatDrinX was launched in Southern Ontario and has quickly received notable consumer downloads and positive industry feedback.
Tickets for WE Harvest Fest go on sale on July 2. Guests can register and pre-load their e-wristbands online. Tickets will be available online, at the Gordon House and at all WFCU locations.