MENTUR a unique and one-of-its kind company, to not only the Windsor-Essex region but in Canada was launched today by co-founders and entrepreneurs Christina Zheng, Rebecca Cao, and Fei Niu. MENTUR is a guided mentorship program which combines 1-on-1 mentorship and online self-learning courses that provides new graduates with a personalized career development experience. Based on best practices and world class guidance and wisdom, MENTUR aims to create long term opportunity for new graduates and new Canadians.  After running the program as a low-tech offering, the MENTUR team has taken things digital with the hopes of helping even more job seekers during these turbulent economic times. 

 The company is the first to develop a competency-based training model, the competency concept is new to job seekers but it’s the most fundamental concept for hiring. Competencies define not only what a person must know and do, but also how a person does it. The MENTUR team developed a competency-based talent training model to quickly put new graduates and new-comers on track to build up their professional skills for the Canadian workplace. MENTUR is dedicated to building the culture of the ‘Mentrepreneur’ which is an experiential mentoring process. Talent is connected with the mentors from their very own fields going through virtual job shadowing and systematic skill set training. 

MENTUR is proud to have engaged an extensive network of mentors from across many industries and professions such as capital market, IT, Data science, engineering, education, marketing etc.  

Rebecca Cao, Human Resources commented,  “Our mentoring sessions are very unique, instead of focusing on teaching “what” to the clients, our methodology and our values are all about “why” such as,  why we should write a resume in a certain way, or “why” do employers think soft skills are just as important as hard ones. We believe that once you understand all the reasons behind the interviewer’s questions, you will talk the employers’ language and bring your past experiences up to their expectations. The biggest value we bring to our clients is the growing confidence we see following each mentoring session.” 

Fei Niu, Marketing Director, MENTUR added,  “Our goal at MENTUR is to make mentorship more accessible and affordable. We know that mentorship is still a vague concept to many people; therefore, MENTUR is a chance for them to benefit from mentorship without the need to reach out and lead the conversation. We set things out from the beginning with clear expectations, and immediate outcomes. Our clients can expect to be fully supported by the MENTUR team while seeking employment and entering the workforce. The feedback we’ve already received from mentors and mentees has been amazing, and proves that MENTUR has all the right pieces in place to help solve the complicated puzzle that can be early stage career development.”  

MENTUR was supported by the RISE Windsor-Essex network, funded by the federal government’s Women Entrepreneurship Strategy (WES) program, and administered by the WindsorEssex Economic Development Corporation’s Small Business and Entrepreneurship Centre. RISE is designed to co-ordinate the region’s efforts to increase participation of female entrepreneurs and/or business leaders in emerging technologies. 

MENTUR is a graduate of the EPICentre’s EPIC VentureWomen program and is a client at WEtech Alliance, a local organization dedicated to growing tech businesses and entrepreneurs in the region.

“It has been such a pleasure to see the MENTUR platform evolve to what it is today.” said Adam Castle, Director of Venture Services for WEtech Alliance. “The MENTUR founding team have shown incredible empathy while considering how to tackle the challenges faced by new talent in the workforce. When you have that kind of care taken to solve a problem, you know the end product is going to be truly spectacular!”   

Those looking for assistance on their own career path and want to try out a course on the platform for FREE can head to www.mentur.ca to learn more about the MENTUR experience.