Frictionless Selling: Removing Friction to Accelerate Growth.

Most Startups rely on the sales funnel – moving prospects through the sales process in a predefined way to help generate new business. While applying force for growth is important, the most successful startups in 2020 are focusing their attention on removing friction from their sales process. Enter Frictionless Selling: a way of rethinking sales to effectively reduce friction and create more convenient experiences for both the buyer and the seller. 

This presentation will review:

• Frictionless Selling: What is it and why does it matter?
• The evolution of sales in search of convenience 
• The 3-step process to implement frictionless selling: Enable, Align, Transform

About the speaker: Aliyah Morphis is a Bay Area native with a background in B2B tech marketing and sales. Before joining HubSpot, she worked within large organizations like LinkedIn, consulted hundreds of startups, and founded her own company, @Tress Hair Co.