MaRS | Startup Expansion: Identifying New Customers in Global Markets

Looking to take your business global?

Don’t make the same mistakes as some of the biggest commercial giants in the game. Join us and Export Development Canada as we discuss how to avoid common pitfalls and develop strategies to help you successfully localize your brand in new international markets.

We’ll cover:

• Determining your international customers and understanding their needs and challenges
• Tapping into strategic networks by partnering with local businesses and conducting direct sales

Selecting a suitable partner on the ground to help your business find customers and generate sales.

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