Research Methodology for Startups

“If you build it, they will come” is a great tagline for a movie, but not the best approach to getting your business idea off the ground. Your journey towards Product-Market fit takes research, testing, and a nimble approach to finding out what your customers want and more importantly… are willing to pay for!

This workshop will focus on the following topics:

• Research terminology and where to find data
• The importance of recording, organizing and testing your assumptions
• Gathering info about your market and competition
• Learning about your customer’s needs, wants, and desires
• Interview basics
• Survey fundamentals
• Making “data-leveraged” business decisions

Registration LINK