WEtech – MarCOM Toolkit (MaRS Workshop)

The MarCom Toolkit (Communicating to Customers )

(3 sessions, 4 hours each)

*Doors open at 12:30 pm. Workshops start at 1:00 pm.

Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.
In the final MarCom session, the focus will be on developing your message. You will explore communications techniques, identify language that resonates with your target market, and adapt the message across the selected media that efficiently and effectively reaches your target market.

Deliverable: A series of clearly structured messages, a media selection template and key components of a media kit