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Client Ear-O-Smart Featured in Forbes

November 3, 2014in Client News 0 Comments

Ear-O-Smart earrings

Ear-O-Smart earrings
Source: http://www.forbes.com/sites/rachelarthur/2014/11/03/smart-earrings-unloseable-sunglasses-and-safety-jewelry-3-wearables-to-know-now/2/

(Source: http://www.forbes.com/sites/rachelarthur/2014/11/03/smart-earrings-unloseable-sunglasses-and-safety-jewelry-3-wearables-to-know-now/2/)  

Ear-O-Smart earrings

Health and fitness is already a central focus for wearable technology, but this is the first pair of earrings enabling it I’ve seen. The Ear-O-Smart studs detect heart rate, monitor calories and track the activity of the user throughout the day – and they do so in a way that looks far nicer for women than the chunky wrist wearables out in the market.

In fact, the image here isn’t even necessarily what the earrings need to look like. Users will be able to customise theirs thanks to a DIY kit that can be added on. Instead of using the surgical steel that comes as standard, you could opt for gold, silver, or even the gems of your choosing.

“We believe users should be able to personalize earrings to match with their outfit, so we are not limiting Smart earrings to one color or design,” says Ravinder Saini, the president of Ear-O-Smart. This idea is pretty fundamental to the future success of the wearables market. Expecting anyone to wear the same thing day in day out, which is necessary if we’re tracking activity after all, in effect goes against the very nature of what fashion is about. Flexibility in design rather, or indeed a future scenario to have entire collections embedded with technology is where the market needs to move if it’s to ever gain mass uptake and continued use. Read more. 

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