Amid ‘challenging’ times, a Windsor based technology company is helping hair salons, barber shops and day spas improve the client experience upon reopening.

Co-Founded by Windsor native, and local marketing company owner Joel Paterson (Primary Target Media, 2002), Rivereto transforms existing TV screens into eye-catching, always up-to-date digital signage.

Compatible with virtually any TV screen, Rivereto (River-etto) helps these businesses further engage clients during their visit, through the use of hair/skin tips, retail promotions, new product announcements and more. The screen(s) can also serve as an information delivery tool, to help inform clients of ongoing Covid-19 measures/protocols happening inside their establishment.

“I truly believe that resilience is born in times of uncertainty” says Joel. “One of those times is now, and many companies, including salons/spas are starting to embrace a slightly-pivoted approach to running their businesses… Technology is playing a key role in this shift, and it’s exciting to see.” he adds.

As a confessed ‘numbers nerd’, Paterson uses statistics/consumer behaviour to further his point. “Research shows that digital signage inside hair salons/day spas captures significantly more views than traditional signage and counter-top displays, resulting in nearly 33% more retail sales” states Joel .

“Furthermore, 1 in 5 people make an unplanned purchase after seeing a product featured on digital signage, and studies have shown it also positively impacts wait-time dissatisfaction.”

“We wanted to create something that not only added tremendous value to our clients’ businesses, but also did so without forcing them to worry about managing it. Our experience in both the technology and marketing fields has provided us the opportunity to do just that. We ensure content is always relevant and up-to-date, unlike traditional, hefty-priced digital signage that often ends up outdated and abandoned”. he finishes.

In addition to being fully managed, Rivereto has been able to offer its service to businesses at very little cost, with the introduction of its advertising partnership model. Local companies now have the ability to advertise on TV screens inside these participating salons/spas throughout Windsor & Essex County, in a captivating new way. Mutually beneficial, one company is able to deploy digital signage in their business without large out-of-pocket expense, while the hand-picked advertiser is able to reach their desired demographic with targeted advertising.

“Rivereto has been the perfect solution for us. We wanted to find a better way to keep customers in the loop about latest promotions and new products we’re carrying, but we dismissed digital signage in the past, because it seemed like kind of a hassle. Thankfully, Rivereto designs and updates the TV every month, so it’s always fresh!” says Sandra Crevier, owner at The Barber’s Chair (Devonshire Mall).

In addition to having no monthly fees, Rivereto has waived the one-time set up fee ($498+hst) for hair salons, barber shops and day spas, to help make digital signage an integral part of boosting the client experience moving forward.

For more information regarding Rivereto as a service, or local advertising opportunities, visit www.getrivereto.ca/salons