Loading Events

« All Events

  • This event has passed.

WEtech & EPICentre- Starting Lean (MaRS Workshop Series)

January 26, 2015 @ 4:30 pm - 8:30 pm

Do you have an idea or a product that you would like to turn into a business?  This two-part workshop series is designed to help early-stage ventures understand the Lean Startup approach and learn ways to start collecting feedback from potential customers.
The tools and frameworks covered in the workshop will help you to lower the risk associated with launching your new product or business.
Our approach will also help new ventures to better understand how sales and marketing activities can be organized to land the first customers.
2 sessions…January  26 & 30 (4 hours each). In each four-hour session you will generate a deliverable that you will use frequently in the business development process.
Entrepreneur’s Toolkit Workshops are experientialhands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures toolsmentoring and peer feedback to solve specific problems and develop essential business components.
January 26 4:30-8:30 p.m.  
Session 1 – Preparing to leave the building
Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk.
Deliverable:  Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.
January 30 1:00-5:00 p.m.
Session 2Determining your value proposition. 
Use data obtained from customer interviews to synthesize customer feedback into a value proposition.
Deliverable: A framework and template for determining your value proposition 
Cost of workshops: The Entrepreneur’s Toolkit Workshops cost $100 to attend. There are two different ticket types that can be purchased:

  1. ONE Client Refundable Deposit; Purchase this ticket if you are a client of a Regional Innovation Centre (Ontario Network of Entrepreneurs). When prompted on the registration page, list the Regional Centre of which you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series.
  2. General Attendance Fee; Purchase this ticket if you are not currently a member of a Regional Innovation Centre. You will receive a 10% discount on your ticket price at the end of the workshop series.

**If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.
**The post-workshop survey must be completed within four days of the last day of a workshop series for a registration deposit or discount to be refunded.
If you would like more information on our workshop programs or how to become a client of a Regional Innovation Centre,  contact workshops@marsdd.com


January 26, 2015
4:30 pm - 8:30 pm
Event Category:



Ontario Canada + Google Map