About the Series: Used smartly, technology offers innovative solutions that can help organizations do more with less. But in a fast-changing environment, how do you keep pace with what’s out there? And just as importantly, how do you determine where to put your limited dollars and human resources?
In this two part series you will learn how to integrate technology into your day-to-day operations and be introduced to some of the best tools available—that are free or almost free. Discover how to tell your story better by taking advantage of digital tools that can help streamline internal and external collaboration and communication. Learn how to supercharge your social media efforts and to create impactful presentations and effective marketing and public relations campaigns.
Who should you attend? The sessions are targeted towards staff and volunteers of non-profit organizations, associations, clubs, and special interest groups.
Cost: $60/per series (includes 6 workshops) with WEtech subsidizing $50. The entire 2-part series (includes 12 workshops) is only $99.
Time and Location: 8:30am – 9:30am
Downtown Windsor Business Accelerator
720 Ouellette Avenue
Register at www.digitaldogooders.eventbrite.com
Workshop Schedule:
| January 29th, 2013: White Space is Beautiful: From PowerPoint to Prezi create presentations people will stay awake through. | February 5th 2013: Share. Because Your Mom Told You To. Get your head into the Clouds and share effortlessly with a few nifty digital tools. |
| February 12th, 2013: Content Rules: What, you don’t have a content strategy? Fight mediocre and boring so you stand out and get the attention you need to survive. | February 26th, 2013: Banish clipart and say no to cheesy stock photos! Think about it. Compelling images Spark Advocacy! |
| March 12th, 2013: Create a Website that Welcomes and Wows. Think easy, conversational and attractive, kind of like a good date. | March 26th, 2013: Facebook and Twitter. No, your Intern should not be managing your social media. |
| April 9th, 2013: To Blog or Not to Blog, That is the Question. | April 23rd, 2013: Email Netiquette. Minding Your Ps and Qs online. |
| May 7th, 2013: PR 101: Stop being a wallflower, get noticed and get engaged. | May 21st, 2013: Monitor Your Efforts because ROI Matters. It’s not as hard as you think. Promise. |
| June 4th, 2013: Write Good Grants: You will rise to the top like fresh cream on a cup of fair trade, sustainably grown organic coffee. | June 18th, 2013: Social Innovation and Collaboration: Looking for engagement in all the wrong places. |
Facilitated by: Lori Newton, Integrated Marketing & Communications Consultant, Writer and Editor
Lori Newton is a professional writer, editor and digital communications consultant who helps organizations put in place smart communications strategies that support their goals and objectives. Typically, this means connecting the dots and telling their stories through websites, social media, traditional marketing and public relations. An early adopter of social media, Lori brings a wealth of experience and knowledge about new technology tools and channels that help organizations communicate more effectively.
An active and passionate community volunteer, Lori was appointed to the Ontario Trillium Foundation’s Grant Review Team for Windsor-Essex, Chatham-Kent and Sarnia-Lambton in 2010. She has been an active Rotarian for more than a decade, is a Board Member for Windsor Endowment for the Arts, and she sits on the Community Task Force for Literacy and the Marketing Advisory Committee for Hospice Windsor-Essex.
Lori balances her work, volunteering and community building projects with the demands of an unruly urban garden, three “almost” grown sons and two adorable rescued greyhounds, Forrest and Lucy Lou Who. You can find her on Twitter @lorinewton, on Facebook, Foursquare, LinkedIn, Goodreads, Pinterest, Instagram, Urbanspoon, Yelp, Grooveshark and more, and read her blog at www.lorinewton.com.
