Are you thinking about taking part in WEtech and Caesars Windsor’s Practically Social Workshop later this month? If so, we’ve asked workshop facilitators Blab Media for more information on what attendees can expect. Seats are limited. Register at www.practicallysocial.eventbrite.com. WEtech members get $25 off workshop fee. To receive discount please enter discount code “Practically2013” during registration.
The first workshop will have participants defining, identifying and understanding the concepts behind social media. This workshop will explain the importance of first impressions online, cover the varying definitions and usage of social media, outline popular platforms, and help participants understand necessary key terms.
 The second workshop will have participants applying, strategizing and blending social media concepts. This workshop will explain the similarities between online and offline marketing, define and outline the benefits of utilizing a social media strategy, help participants choose the right social platforms for their business and provide insight into social media etiquette practices.
The third workshop will have participants developing, amplifying and learning about social media content. This workshop will help participants understand the importance of unique content, outline how to choose a voice and a position online, how to amplify content across multiple channels and illustrate how local businesses create content in the real world.
 The fourth workshop will have participants measuring, calculating and listening online. This workshop will define brand reputation, educate on how to deal with negative feedback, and explain why calculating the ROI of social media and measuring success beyond analytics is important.
All workshops focus more on hands-on learning techniques so participants can learn how to strategize, execute and evaluate social media efforts in the real world. Group discussions and interactive activities provide the backdrop for a fun, casual, learning environment that’s designed to educate and inspire.