We caught up with Danielle Gifford, Sales & Marketing Coordinator with Powerball Technologies to get the latest on what the company has been up to.
Tell us a bit about Powerball Technologies.
Powerball is a leading augmented reality 3D commerce platform for the North American Furniture and Interior Design Industry.
How did you come up with your company name?
The name of our company is Powerball Technologies but everyone knows as the “ÖG” guys and gals. OG is the name of our app and is a play on words. Pronounced as “aug” it is short for augmented which is the technology behind our solution.
What products/services do you provide?
We boost sales for furniture companies and interior design firms by bringing to life furniture products such as sofas, patio furniture, and wall art in customer’s home setting. We’ve developed an augmented reality commerce solution that allows users to explore their favourite furniture pieces in 3D while shopping online – giving them the opportunity to zoom in on small details from all angles. Best of all, we allow shoppers to transport the experience from the web into their living room with our Og platform, which uses augmented reality technology to bring products to life.
Anything new and exciting happening within your company?
With the growing number of orders, we’ve expanded our team from two members in January to seven members today. We are also working on an exciting in house project, so make sure to keep an eye out for any big news!
How has WEtech Alliance supported your business to date?
From the beginning WEtech has been there- mentoring, connecting, championing our efforts. We are honoured to be part of WEtech’s Libro StartUP program which provides us many opportunities like having one-on-one sales coaching from Adam Frye.
Looking into your company’s future, what are you most enthusiastic about?
As augmented reality starts to heat up we are really excited about the interest we’ve received from the local and national tech community. It’s exciting to capitalize on evolving technology and being a leader in the tech movement that’s happening around the globe.
If you could have coffee with any business leader or industry expert, who would you choose, and why?
If I could have coffee with any business leader it would be Seth Godin – although he would have a tea because he kicked caffeine years ago. I’ve read Godin’s books in first year university, his work on how ideas spread, marketing, leadership, and his history in start up companies is inspirational.
What excites you most about the local tech community?
Windsor is a booming hub for technological innovation. There are many resources such as the Downtown Windsor Business Accelerator and the University of Windsor EPICentre that offer a space for entrepreneurs to transform their ideas into reality!
What tech gadget or resource (book, blog, magazine, app, website, etc.) has played a role in your company growth?
Fast Company has played a major influence in our company growth. It’s unique editorial focuses on innovation in technology, leadership, and design which has inspired us to think beyond our traditional boundaries, lead conversation, and create a company culture like no other.
What idea(s) do you have to help accelerate our local tech community?
Right now, I think to accelerate our local tech community it would be important to host our own networking events such as hackathons and community talks. Being a border city gives us a huge advantage for sharing connections and resources to help accelerate businesses in the North American markets.
Where can people find you online?