519.997.2863   |   info@wetech-alliance.com   |   FRANÇAIS
Site logo
Sticky header logo
Site logo
  • Who We Are
    • Our Purpose
    • Our Team
      • WEtech Alliance Team
      • Venture Success Team
    • Our Board
    • Our Impact
    • Our Partners
  • What We Do
    • Tech Acceleration
      • Founders Night
      • i.d.e.a. Fund
      • Innovation Outposts
      • ScaleUP
      • SWO Black Entrepreneurship Network
      • Roadmap to MVP
      • Innovation Catalyst
      • Ignition Program
        • Ignition Challenges
        • Ignition Solutions
      • Digital Main Street | Future Proof
      • Women Entrepreneurship
        • Roadmap to MVP
        • Canada/US Power Panel
        • F5: Refresh and Reload
        • Women Entrepreneurs Holiday Gift Guide
        • RISE Windsor-Essex
      • MedHealth
    • Tech Talent
      • Nerd Olympics
      • FIRST Robotics
      • Hacking Health
      • Tech Connect
    • Tech Community
      • Tech Week YQG
      • Tech Awards
      • Founders Week
      • Tech Connect
      • Regional Alliance Windsor-Essex
      • Where Canada Begins
  • How We Help
    • Client Perks
    • Tech Jobs Board
    • Opportunity Alerts
    • Resources
      • Links
      • Winnovation Map
      • Entrepreneur’s Toolkit Library
      • Employer Support Programs Matrix
      • Entrepreneur Support Network
      • WEsearch
  • Get Connected
    • Tech Connect
    • Tech & Innovation News
    • Tech Events
    • Tech Blog
    • Tech Podcasts
    • TECH IT OUT! Newsletter
    • Français
    • Contact Us
  • Tech Jobs
  • Become a Client
PrevWEtech Road Trip: Catholic Central High School Meets AlphaKOR21 May 2015NextLIFE SCIENCES HUB TAKES SHAPE IN WINDSOR-ESSEX22 May 2015
  • Blog

Social Media Superheroes: Chapter Two

May 22, 2015in Blog 0 Comments

Social-Media-Superheroes-Blog-Banner

In the first meeting – or CHAPTER ONE as we call it – we were introduced to our Superheroes & each member’s own personal local favourite Social Media users that they follow – 1 Individual & 1 Company/Organization. If you missed it, you can get caught up HERE.

CHAPTER TWO was held on April 29th and saw several new members join the #SocialSquadWE Team! The group was introduced to the Welcome Center Shelter for Women’s #PinkButterfly Campaign and had a discussion on best practices/tips/tricks & pet peeves on FACEBOOK.

Here are some of the highlights from the Facebook discussion:

  • Don’t Spam. Schedule your posts to spread them out over time & don’t post too often each day. Flooding people’s News Feed is a major turnoff.
  • Keep your content fresh & interesting. Diversify your post types (videos, photos, status updates, linked articles, etc.) & content to keep your readers engaged.
  • Take advantage of Facebook’s Insights. Learn more about your demographics, what times of day your audience is online & what’s working/not working.
  • Don’t Autopost your message across multiple networks. Instead, tailor your message to each platform individually. It takes a bit more time, but is much more inviting than a cold autopost.
  • To link to a specific post, click on the date tag in that post and you’ll be redirected to that post’s Permalink. Copy the link & you’re good to go!
  • Know the difference between a Page & a Personal Profile account on Facebook. NEVER setup a Business/Group/Organization as a Personal page. It severely limits your audience.
  • Facebook Ads can can work well to expand the reach of your promotion when taking advantage of Targeting to help your message get to the right audience.

Our groups local Social Media favourites from Chapter One proved to be such a hit that we challenged our Superheroes to take it to the next level for Chapter Two and once again, they didn’t disappoint.

Below is a list of our team’s personal GLOBAL favourites on Social Media. Enjoy!


 

Social-Media-Superheroes-Blog-Banner---Thuy-profile

Humans of New York: Facebook

HONY does two things that I try to apply frequently in my work: 1) tell a story and 2) emotional value. People like to be immersed in worlds different from their own – that’s why people like movies, TV, and books so much. But people are also affected by things they can relate to which is why emotional value can be influential. Brandon Stanton, an American photographer and blogger, started HONY in 2010, taking pictures of random people in the streets of New York and gathering quotes from his interviews with them to tell their stories. In my own work, I try to immerse people in our company and our people by giving them a window through which they can connect with our employees and our clients and their personnel.

 

Devin Super Tramp by Devin Graham: YouTube

Have you ever heard of the phrase, “live vicariously through?” That’s how watching devinsupertramp’s will make you feel – like you’re living vicariously through his videos – except I’d encourage you to try some of them if it tickles your fancy! Devin is an American videographer who produces adventure and extreme sport videos on YouTube. Another phrase you’ve probably heard is, “The pasture is always greener on the other side.” People chase greener pastures or, in other words, the most fulfilling life they can get their hands on. I think that’s why his videos are so successful. His technical and creative skill and direction make you want to go on an adventure to somewhere great.

My favourite video of his takes place at a canyon in Moab, Utah, where his team builds and uses the World’s Largest Rope Swing.


 

Social-Media-Superheroes-Blog-Banner---Duane-profile

Jimmy Fallon: Twitter

There are two reasons that I chose Jimmy Fallon.

I find him very funny, and I have been a big fan since his SNL days. He does a lot of funny stuff on his show, but staying up late to watch isn’t always in the cards for me, so his Twitter account is a great way to catch all of the funny bits that he does. Everybody should follow him. Unless of course they don’t like to laugh…

This is a great example of somebody using Social Media to create a community, and increase online engagement for his off-line brand.  He incorporates Social Media into his show in many ways, but a great example is having people submit funny stories on Twitter with his hashtag game, some of which are read during the show.

DesignTAXI: Twitter, Pinterest, Facebook

Think Buzzfeed, but geared more towards creative people.  With content focusing on Design, Art, Photography, Advertising, Architecture, Style, Culture, Technology, and Social Media, DesignTAXI can easily soak up your time without you even realizing it.  They have been recognized by FORBES, Time and more for their great Twitter feed and I agree.  The content that they post is unique, and compelling and presented in many different formats: videos, infographics, articles and pictures. I would consider them a must-follow, if you consider yourself to be a creative type of person.


 

Social-Media-Superheroes-Blog-Banner---Dan-profile

CrackMacs: Twitter

Crackmacs doesn’t necessarily represent the best of twitter but I feel they are important to the twitter idea in that they tell it like it is about their city. The handle is in reference to a Mac store in Calgary also known as the “Crack Macs” they are inner city living in truth, they see many things differently and are very sure to not sugar coat it. They love their city and have an interesting way of showing it. I would say they are the heart beat of the city and are great members in it.

Scott Stratton & Alison Kramer: Twitter, Facebook

Scott is boisterous and shoots from the hip. Alison has been a newer addition to the team but they create, engage, and that is their constant. Their thinking about content tends to aim for or be about virility; to speak to the human nature within marketing and social media, but still talking at great depth about their understanding of the responsibly of these mediums. It is this responsibility that keeps their content fresh, be it the latest goof up or home run from the social media sphere. Their take of the goof ups seem to be the most interesting to myself as they talk more about the human experience rather than the technology experience. They recognize social media as a different medium than the papers or phone calls of the past. Scott is a public speaker and it shows in his content as it is information, interesting, and a bit out there so you make sure to stay tuned.

He started everything with a single website: http://nooooooooooooooo.com/


 

Social-Media-Superheroes-Blog-Banner---Remy-profile

City of Calgary: Twitter

I choose the City of Calgary twitter account.  They are on top of every incident, information sharing and piece of news relevant to those living in Calgary.  They are the epitome of what a municipality should have in a social media presence.

Naheed Nenshi: Twitter

Calgary Mayor Naheed Nenshi retweets everything from lost dogs to city events and doesn’t go overboard. He’s funny and engaging with those he I interacts with and sets the bar for local leaders.


 

Social-Media-Superheroes-Blog-Banner---Alex-profile

Seth Godin: Twitter

Are you and/or your business a purple cow?
Seth Godin is an author, blogger and marketing guru. Seth is definitely a purple cow as he retweets his blog on Twitter to highlight a very honest and humourous look at marketing.
Seth reminds me to think out of the box, be innovative and if you are uncomfortable you are probably doing it right.
www.sethgodin.com


 

Social-Media-Superheroes-Blog-Banner---Paul-profile

Amber MacArthur: Twitter

Amber MacArthur, former co-host of TWiT, Call For Help, & G4TechTV with Leo Laporte; Amber is a TV Host, author, & speaker on various topics relating to all things tech & social media. A local Canadian girl fully engaged in social media, she responds to interesting tweets and works non-stop.


 

Social-Media-Superheroes-Blog-Banner---JMV-profile

Buzzfeed Video: Facebook

Buzzfeed Video is a great One Stop Shop for all things trending. They cover a very eclectic mix of topics including life hacks, viral videos, funny skits, political correctness, social conventions, relationships and many, many more.

Elon Musk: Twitter

Elon Musk is an absolutely fascinating guy. He’s a South African born Canadian-American entrepreneur, engineer, inventor and investor. The guy is everywhere and does everything including Founding/Co-Founding/CEOing PayPal, SpaceX, Tesla Motors and Solar City just to name a few. When he’s bored, he comes up with ideas like Hyperlook. When he’s feeling charitable (which is often), he’ll make his company’s technology patents free to be used by anyone in good faith in a bid to entice automobile manufacturers to speed up development of electric cars or donate millions of dollars to various charities and socially conscious & sustainable endeavors. His tweets are varied, thought provoking, forward thinking and just plain cool as heck.


 

Social-Media-Superheroes-Blog-Banner---Danielle-profile

Charity Water: Facebook, Twitter

Charity Water is a non-profit organization in New York that brings clean and safe drinking water to people in developing nations.  Their use of social media is amazing.  They know how to connect people to their cause with the right mix of compelling stories and photos.  They ensure consistent and powerful messages across all platforms.

John Haydon: Twitter

John is a social media guru.  He advises small non-profits, small businesses and social entrepreneurs on how to implement inbound marketing strategies with the social web.  He practices what he preaches throughout various social media platforms but I love his tweets.  He is always providing great information about the newest trends, changes and more on the various social media vehicles.


 

 

Social-Media-Superheroes-Blog-Banner---Matt-profile

Tyler Oakley: YouTube, Twitter

Tyler has slowly risen to fame for allowing the world to view him as himself unapologetically. Tyler not only started to use his popularity as his main source of income, he also created a brand. With that brand he has been able to give back, not only to the community, but to his audience. By reviewing products, he was able to make sure that his viewers would get a discount. I believe that he was one of the first to do this, causing a trend among other YouTubers promoting products. From there, he has had successful charitable campaigns in which he raised money for worthy organizations, namely the Trevor Project. Instead of his fans sending him gifts for his birthday as he thought would happen, he asked his viewers to donate to Trevor instead. To date, Tyler has raised over $1 million for the Trevor Project and continues to advocate for LGBTQ issues including anti-bullying and youth suicide prevention.

 Taxi: Twitter

Taxi does more that just promote their business, they promote great design. I enjoy their twitter feed because it full of interesting visuals throughout the day. It’s not uncommon for me to take five minutes to look for inspiration when I’ve hit a creative wall. If you are unfamiliar with them, check them out!!


 

THE SOCIAL MEDIA SUPERHEROES ARE RECRUITING!

Are you a Social Media Lover and Active User? If so, we’d love to have you! CHAPTER THREE takes place Wednesday, May 27th and will include a discussion on INSTAGRAM. Your expertise, klout and appreciation of all things Social Media would be a welcome addition to our group.

Group members meet on the last Wednesday of each month to talk about the opportunities and challenges in the area of social media as it pertains to their company/organization. The group targets the following three areas:

  • Best Practice Sharing – Through discussions and presentations;
  • Community Advisory Services – Working with local non-profits organizations to assist them with their social efforts; and
  • Community Education and Promotion – Working on projects as determined by the group. Potential projects could include: establishment of a regional hashtag (we love #YQG), establishing a community database for social media users, planning activities for Social Media Day and Week, etc….

If you’re interested in participating in this monthly group or learning more, please email John-Marc Vachon at jmvachon@wetech-alliance.com.

 

 

  • Chapter Two
  • Comic
  • Google+
  • Instagram
  • LinkedIn
  • Marketing
  • Marketing Services
  • Pinterest
  • Snapchat
  • Social Media
  • Superhero
  • Tumblr
  • Twitter
  • Vine
  • wetech
  • YouTube
0 Likes

Related posts

Blog Chatham-Kent Innovation Outposts – A Year in Review
January 10, 2023in Blog 0 Comments 23 Likes

Chatham-Kent Innovation Outposts – A Year in Review

Our Impact Annual Impact Report: April 2021 – March 2022
December 15, 2022in Our Impact 0 Comments 1 Likes

Annual Impact Report: April 2021 – March 2022

Client News Climate Neutral Wins $20k Top Prize in WEtech Alliance’s ScaleUP Accelerator 
December 2, 2022in Client News 0 Comments 4 Likes

Climate Neutral Wins $20k Top Prize in WEtech Alliance’s ScaleUP Accelerator 

Tech News Driving Forward: Women Driven Mobility YQG Breakfast Recap
October 28, 2022in Tech News 0 Comments 5 Likes

Driving Forward: Women Driven Mobility YQG Breakfast Recap

Tech News WEtech Alliance Welcomes New Directors and Advisors
September 21, 2022in Tech News 0 Comments 6 Likes

WEtech Alliance Welcomes New Directors and Advisors

Tech News WEtech Unveils Five Startups in 2022 Cohort of its Annual ScaleUP Accelerator Program
August 30, 2022in Tech News 0 Comments 1 Likes

WEtech Unveils Five Startups in 2022 Cohort of its Annual ScaleUP Accelerator Program

Opportunity Alerts Government of Canada supports Black Entrepreneurs in Hamilton and Windsor
August 16, 2022in Opportunity Alerts 0 Comments 4 Likes

Government of Canada supports Black Entrepreneurs in Hamilton and Windsor

Tech News NOW HIRING: Digital Marketing & Social Media Coordinator
August 12, 2022in Tech News 0 Comments 0 Likes

NOW HIRING: Digital Marketing & Social Media Coordinator

Tech News WEtech Alliance Partners with Future Skills Centre on Quality of Work Research
August 10, 2022in Tech News 0 Comments 0 Likes

WEtech Alliance Partners with Future Skills Centre on Quality of Work Research

Blog Rapid-Fire Questions with Kaitlyn Karns
August 9, 2022in Blog 0 Comments 4 Likes

Rapid-Fire Questions with Kaitlyn Karns

Blog My Journey Down WEtech Lane – David Muir
August 5, 2022in Blog 0 Comments 4 Likes

My Journey Down WEtech Lane – David Muir

Blog WEtech Alliance provides 19 companies with $567,700 through Cohort 1 of Government of Canada-funded i.d.e.a. Fund
August 3, 2022in Blog 0 Comments 2 Likes

WEtech Alliance provides 19 companies with $567,700 through Cohort 1 of Government of Canada-funded i.d.e.a. Fund

Opportunity Alerts Scaling UP
July 29, 2022in Opportunity Alerts 0 Comments 3 Likes

Scaling UP

Blog Rapid-Fire Questions with Kaitlyn Collins
July 13, 2022in Blog 0 Comments 4 Likes

Rapid-Fire Questions with Kaitlyn Collins

Blog Applications Now Open For Sixth Cohort Of WEtech Alliance’s Award-Winning ScaleUP Tech Accelerator
July 12, 2022in Blog 0 Comments 4 Likes

Applications Now Open For Sixth Cohort Of WEtech Alliance’s Award-Winning ScaleUP Tech Accelerator

Opportunity Alerts NOW HIRING: Coordinator, Professional Skills and Entrepreneurship (Windsor-Chatham)
June 30, 2022in Opportunity Alerts 0 Comments 0 Likes

NOW HIRING: Coordinator, Professional Skills and Entrepreneurship (Windsor-Chatham)

Tech News WEtech Welcomes Two New Team Members
June 15, 2022in Tech News 0 Comments 1 Likes

WEtech Welcomes Two New Team Members

Blog Rapid-Fire Questions with David Muir
June 9, 2022in Blog 0 Comments 4 Likes

Rapid-Fire Questions with David Muir

Opportunity Alerts WEtech Alliance Partners with Accelerator Centre on Launch of Hybrid Venture Studio Program with a $10-million investment from the Government of Canada through FedDev Ontario
June 6, 2022in Opportunity Alerts 0 Comments 3 Likes

WEtech Alliance Partners with Accelerator Centre on Launch of Hybrid Venture Studio Program with a $10-million investment from the Government of Canada through FedDev Ontario

Blog Rapid-Fire Questions with Susana Martins
May 30, 2022in Blog 0 Comments 5 Likes

Rapid-Fire Questions with Susana Martins

Blog Rapid-Fire Questions with Lauryn Bodde
May 30, 2022in Blog 0 Comments 5 Likes

Rapid-Fire Questions with Lauryn Bodde

Opportunity Alerts NOW HIRING: Talent Engagement Coordinator
May 30, 2022in Opportunity Alerts 0 Comments 0 Likes

NOW HIRING: Talent Engagement Coordinator

Opportunity Alerts WEtech Alliance and Libro Credit Union Launch New Supports for Entrepreneurs
May 6, 2022in Opportunity Alerts 0 Comments 3 Likes

WEtech Alliance and Libro Credit Union Launch New Supports for Entrepreneurs

Opportunity Alerts NOW HIRING: WordPress Developer (Canada Summer Jobs)
May 4, 2022in Opportunity Alerts 0 Comments 0 Likes

NOW HIRING: WordPress Developer (Canada Summer Jobs)

Tech News WEtech Welcomes Two New Team Members
April 28, 2022in Tech News 0 Comments 1 Likes

WEtech Welcomes Two New Team Members

Opportunity Alerts NOW HIRING: Manager of Programs & Client Engagement
April 1, 2022in Opportunity Alerts 0 Comments 0 Likes

NOW HIRING: Manager of Programs & Client Engagement

Blog CEO Reflects | 5 Reasons to Celebrate This Week
March 25, 2022in Blog 0 Comments 0 Likes

CEO Reflects | 5 Reasons to Celebrate This Week

Opportunity Alerts WEtech Alliance and Haltech Partner to Help Women Entrepreneurs Test and Launch Their MVP
March 22, 2022in Opportunity Alerts 0 Comments 3 Likes

WEtech Alliance and Haltech Partner to Help Women Entrepreneurs Test and Launch Their MVP

Opportunity Alerts Call for Applications: WEtech Alliance Board of Directors
March 15, 2022in Opportunity Alerts 0 Comments 0 Likes

Call for Applications: WEtech Alliance Board of Directors

Tech News NOW HIRING: Business Advisor, Startup Services (2-Year Contract)
March 2, 2022in Tech News 0 Comments 0 Likes

NOW HIRING: Business Advisor, Startup Services (2-Year Contract)

Tech News NOW HIRING: Digital Marketing & Communications Specialist (2-Year Contract)
February 28, 2022in Tech News 0 Comments 0 Likes

NOW HIRING: Digital Marketing & Communications Specialist (2-Year Contract)

Client News What’s New and What’s Next in Advanced Manufacturing
February 2, 2022in Client News 0 Comments 3 Likes

What’s New and What’s Next in Advanced Manufacturing

Opportunity Alerts Nominations Now Open for WEtech Alliance’s 2022 Tech Awards powered by TekSavvy
February 1, 2022in Opportunity Alerts 1 Comments 3 Likes

Nominations Now Open for WEtech Alliance’s 2022 Tech Awards powered by TekSavvy

Blog What the Heck We Learned From Brad Feld’s “Startup Communities”
January 5, 2022in Blog 0 Comments 3 Likes

What the Heck We Learned From Brad Feld’s “Startup Communities”

Blog What the Heck WEtech Learned From “Good to Great”
June 25, 2021in Blog 0 Comments 3 Likes

What the Heck WEtech Learned From “Good to Great”

Blog Why the Heck Does WEtech Run an Annual Accelerator?
June 18, 2021in Blog 0 Comments 2 Likes

Why the Heck Does WEtech Run an Annual Accelerator?

Blog What the Heck Does WEtech Do?
June 11, 2021in Blog 0 Comments 2 Likes

What the Heck Does WEtech Do?

Blog Marketing in the Age of Assistance: Tech Show Takeaways
October 25, 2019in Blog 0 Comments 0 Likes

Marketing in the Age of Assistance: Tech Show Takeaways

Blog 9 Tools to Streamline Your Digital Marketing Efforts
July 16, 2019in Blog 0 Comments 2 Likes

9 Tools to Streamline Your Digital Marketing Efforts

Blog Top 3 Social Media Trends Of 2019
May 8, 2019in Blog 0 Comments 0 Likes

Top 3 Social Media Trends Of 2019

Blog The Biggest Startup Money Burning Mistake
August 11, 2017in Blog 0 Comments 0 Likes

The Biggest Startup Money Burning Mistake

Blog Why #YQG?
August 26, 2015in Blog 2 Comments 1 Likes

Why #YQG?

Blog Social Media Superheroes: Chapter Three
June 25, 2015in Blog 0 Comments 0 Likes

Social Media Superheroes: Chapter Three

Blog LiquidWild-ly Creative Media
August 29, 2012in Blog 0 Comments 0 Likes

LiquidWild-ly Creative Media

Categories

  • Blog
  • CleanTech Blog
  • Client News
  • Ivy's League Blog
  • Opportunity Alerts
  • Our Impact
  • Siri Blog
  • StartUP Blog
  • Tech News

Recent Posts

Recent WECAN Event Showcases Angel Investing and Networking to Local Investors
Recent WECAN Event Showcases Angel Investing and Networking to Local Investors
When Innovation and Sustainability Collide
When Innovation and Sustainability Collide
Windsor-Essex Regional Chamber of Commerce Announce Business Excellence Awards Finalists
Windsor-Essex Regional Chamber of Commerce Announce Business Excellence Awards Finalists
UWindsor secures $5M partnership with TELUS to propel 5G research and innovation in agriculture, advanced manufacturing and connected and autonomous vehicles
UWindsor secures $5M partnership with TELUS to propel 5G research and innovation in agriculture, advanced manufacturing and connected and autonomous vehicles
Workforce WindsorEssex Launches Report Identifying the Benefits of Remote Work in Our Community
Workforce WindsorEssex Launches Report Identifying the Benefits of Remote Work in Our Community

Connect with Us

TECH IT OUT! Monthly Newsletter

Get the latest Tech News, Events, Talent & Tech Jobs in Windsor-Essex & Chatham-Kent delivered directly to your inbox each month.

SIGN UP

Wetech Alliance Logo

Navigation

  • Home
  • Who We Are
  • What We Do
  • Tech & Innovation News
  • Events
  • Contact

Location

Footer Map
Click here for a detailed map.

Contact

Joyce Entrepreneurship Centre
2455 Wyandotte Street West
Located inside EPICentre, 2nd Floor
Windsor, ON N9B 0C1

Office: 519.997.2863

Connect with us:

ALL IMAGES, DESIGNS AND CONTENT COPYRIGHT © 2023, WETECH ALLIANCE.