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Chatham Entrepreneur Says Yes to the Dress

September 22, 2020in Blog 0 Comments

 At Status Dress Rentals, looking fabulous has never been easier and more economical.

Status Dress Rentals is an online platform where users can browse a large selection of dresses by size, occasion or colour. Once you have chosen the perfect dress, simply add to your cart, choose a time-frame in which you would like to keep the dress, the date you wish to receive it and then checkout!

The company, Owner Stephanie Owen explains, was founded on principles of convenience, innovation and affordability.

“In 2018, I had a few events to attend,” Stephanie states. “So, I needed a different formal dress for all of them. (As you may know, women don’t like to be seen in the same dress at multiple different venues.) But at the same time, dress and bridal stores around Chatham started closing down. In order to find a good dress, I needed to drive over an hour and spend over $300.”

Dismayed by her predicament, Stephanie arrived at a novel solution. What if, instead of being forced to purchase a dress—just to wear it once—she had the option of renting?

“I got my business license in December 2018,” Stephanie recalls. “I spent 2019 gathering inventory and developing my website. And then, I slowly started opening a storefront in Chatham to introduce the concept.”

Status Dress Rentals, like many other companies, has pivoted into a completely online service model

Despite her initial plans, Status Dress Rentals has quickly expanded beyond the borders of Chatham-Kent. Due to her community’s small size and the worldwide pandemic, Status Dress Rentals, like many other companies, has pivoted into a completely online service model.

“Stephanie has done a great job at launching her business with a digital core” states Adam Castle, Director of Venture Services for WEtech Alliance. “It provides Status Dress Rentals with the ability to navigate these new economic waters with a lot more adaptability than they would have otherwise had.”

Castle said the strength of a business model, comes from its ability to be repeatable at scale. “When we coach clients like Status Dress Rentals, the question becomes what systems are needed to ensure that quality and customer service is the same when they’re shipping their first dress, and their thousandth. Once we identify what it takes to create a healthy model, we fill in the gaps from there.”

Status Dress Rental owner Stephanie Owen credits Chatham for helping keep her business afloat
Status Dress Rental owner Stephanie Owen credits Chatham for helping keep her business afloat

Status Dress Rentals currently has a selection of over 200 dresses, available for a 4 or 9 day rental. The company offers Canada-wide delivery, with the return shipping covered.

“When I started, I decided that my market was going to be everybody in the Canada,” Stephanie states. “I wanted dresses for all different body sizes. We have over 250 dresses for everything! Maternity photoshoots. Engagement photoshoots. Galas. Fundraising parties. Awards ceremonies. All different kinds of events. We had to halt a little bit during COVID, but we don’t plan on being halted for very long.”

Thus far, the new business models have been met with unanimous approval.

“I’m working with some influencers,” Stephanie states. “I’m sending dresses to British Columbia and Halifax and Brampton for photoshoots. I’m getting great feedback!”

And despite the hurdle of not being able to try on a dress in person, Stephanie is working on finding better ways to accommodate her clients, including providing more comprehensive descriptions and a video catalog.

“We’re trying to find ways to make the website even better,” Stephanie explains. “That way, when a customer wants to try on a dress they can see what it looks like. That’s my big focus for the next couple of months.”

Although Stephanie has transitioned from local to global thanks to the digital space, she credits Chatham with helping keep her business afloat.

“Chatham has numerous advantages,” Stephanie states. “Affording a rental space is much easier. We have a great group of influencers around here that have helped me grow. And there’s a lot of female entrepreneurs in the area that have been really helpful, that I’ve been able to learn from.”

“It’s a huge undertaking, a huge dream,” Stephanie states. “But, why not have a huge dream?”

Image module

Michael Seguin was born with a pen in his hands and too many words floating around his skull. Since then, he’s worked tirelessly to get them out. Unfortunately, more keep taking their place. After university, he began dabbling in marketing and journalism. At the age of 26, he became the first in-house writer at Windsor Life Magazine, an esteemed local publication. As the newest member of the WEtech Alliance team, Michael is dedicated to lending a voice to the tech sector around Windsor and Chatham-Kent.

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What’s Bugging the Agritech Industry? Local Tech to the Rescue!

Blog The Intrapreneurs are Coming! How Windsor-Essex Emerging Tech Companies are Activating Female Leaders to Power Innovation
December 2, 2019in Blog 0 Comments 0 Likes

The Intrapreneurs are Coming! How Windsor-Essex Emerging Tech Companies are Activating Female Leaders to Power Innovation

Blog HEY SIRI: What Are Some Ways I Can Tech Connect In December?
December 2, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I Can Tech Connect In December?

Blog Turning Your Passion into a Business
November 25, 2019in Blog 0 Comments 0 Likes

Turning Your Passion into a Business

Blog Nicette Tech Week Blog
November 14, 2019in Blog 0 Comments 0 Likes

Nicette Tech Week Blog

Tech News Introducing Our New Co-op Student: Nicette Scott
November 6, 2019in Tech News 0 Comments 0 Likes

Introducing Our New Co-op Student: Nicette Scott

Blog Connect to Women in Tech in YQG This November
November 1, 2019in Blog 0 Comments 0 Likes

Connect to Women in Tech in YQG This November

Blog HEY SIRI: What Are Some Ways I Can Tech Connect In November?
October 30, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I Can Tech Connect In November?

Blog Marketing in the Age of Assistance: Tech Show Takeaways
October 25, 2019in Blog 0 Comments 0 Likes

Marketing in the Age of Assistance: Tech Show Takeaways

Our Impact WINfographic Q2: July – September 2019
October 15, 2019in Our Impact 0 Comments 0 Likes

WINfographic Q2: July – September 2019

Blog Your Guide to Tech Week YQG 2019
September 29, 2019in Blog 0 Comments 0 Likes

Your Guide to Tech Week YQG 2019

Blog HEY SIRI: What Are Some Ways I Can Tech Connect In October?
September 23, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I Can Tech Connect In October?

Blog Working Together to Help Our Region Elevate
September 20, 2019in Blog 0 Comments 0 Likes

Working Together to Help Our Region Elevate

Tech News WEtech Alliance Announces New Board Leaders
September 18, 2019in Tech News 0 Comments 0 Likes

WEtech Alliance Announces New Board Leaders

Tech News WEtech Announces Call for Nominations and New Categories for Tech Awards 2019
September 18, 2019in Tech News 0 Comments 0 Likes

WEtech Announces Call for Nominations and New Categories for Tech Awards 2019

Blog Connect to Women in Tech in YQG
August 28, 2019in Blog 0 Comments 0 Likes

Connect to Women in Tech in YQG

Blog HEY SIRI: What Are Some Ways I Can Tech Connect In September?
August 26, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I Can Tech Connect In September?

Blog HEY SIRI: What Are Some Ways I Can Get ‘Techie’ This August?
July 30, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I Can Get ‘Techie’ This August?

Opportunity Alerts Youth Council 2019-2020 Application
July 29, 2019in Opportunity Alerts 0 Comments 0 Likes

Youth Council 2019-2020 Application

Our Impact WINfographic Q1: April – July 2019
July 18, 2019in Our Impact 0 Comments 0 Likes

WINfographic Q1: April – July 2019

Blog 9 Tools to Streamline Your Digital Marketing Efforts
July 16, 2019in Blog 0 Comments 2 Likes

9 Tools to Streamline Your Digital Marketing Efforts

Blog HEY SIRI: What Are Some Ways I Can Get ‘Techie’ This July?
July 2, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I Can Get ‘Techie’ This July?

Blog HEY SIRI: What Are Some Ways I Can Get ‘Techie’ This June?
May 31, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I Can Get ‘Techie’ This June?

Opportunity Alerts Youth Council 2019-2020 Application
May 24, 2019in Opportunity Alerts 0 Comments 0 Likes

Youth Council 2019-2020 Application

Our Impact WINfographic Q4: January – March 2019
May 24, 2019in Our Impact 0 Comments 0 Likes

WINfographic Q4: January – March 2019

Blog WEtech Builds Programming ‘From the Data UP’
May 8, 2019in Blog 0 Comments 0 Likes

WEtech Builds Programming ‘From the Data UP’

Blog Top 3 Social Media Trends Of 2019
May 8, 2019in Blog 0 Comments 0 Likes

Top 3 Social Media Trends Of 2019

Blog HEY SIRI: What Are Some Ways I can Get ‘Techie’ This May?
May 1, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What Are Some Ways I can Get ‘Techie’ This May?

Our Impact Annual Impact Report: April 2018 – March 2019
April 29, 2019in Our Impact 0 Comments 1 Likes

Annual Impact Report: April 2018 – March 2019

Tech News Local Robotics Teams Going to World Championship
April 18, 2019in Tech News 0 Comments 0 Likes

Local Robotics Teams Going to World Championship

Opportunity Alerts TELUS Pitch 2019
April 18, 2019in Opportunity Alerts 0 Comments 0 Likes

TELUS Pitch 2019

Blog HEY SIRI: What are 5 Ways I can Get ‘Techie’ This April?
April 2, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What are 5 Ways I can Get ‘Techie’ This April?

Opportunity Alerts Call for Applications: WEtech Alliance Board of Directors
April 1, 2019in Opportunity Alerts 0 Comments 0 Likes

Call for Applications: WEtech Alliance Board of Directors

Our Impact WINfographic Q3: October – December 2018
March 15, 2019in Our Impact 0 Comments 0 Likes

WINfographic Q3: October – December 2018

Blog 10 Ways To Defend Yourself Against Viruses
March 14, 2019in Blog 0 Comments 0 Likes

10 Ways To Defend Yourself Against Viruses

Blog 10 Ways to Celebrate International Women’s Day in YQG
February 26, 2019in Blog 0 Comments 0 Likes

10 Ways to Celebrate International Women’s Day in YQG

Blog HEY SIRI: What are 5 Ways I can Get ‘Techie’ This March?
February 25, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What are 5 Ways I can Get ‘Techie’ This March?

Blog HEY SIRI: What are 5 Ways I can Get ‘Techie’ This February?
January 31, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What are 5 Ways I can Get ‘Techie’ This February?

Blog HEY SIRI: What are 5 Ways I can Get ‘Techie’ This January?
January 4, 2019in Blog 0 Comments 0 Likes

HEY SIRI: What are 5 Ways I can Get ‘Techie’ This January?

Blog What It Takes to ScaleUP: Tales from the WEtech Alliance Tech Accelerator Program
December 28, 2018in Blog 0 Comments 0 Likes

What It Takes to ScaleUP: Tales from the WEtech Alliance Tech Accelerator Program

Blog The Pros and Cons of Holding Business Meetings Online
November 14, 2016in Blog 0 Comments 0 Likes

The Pros and Cons of Holding Business Meetings Online

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