WINDSOR, ON., March 19, 2021 – Today, Ortaliza Urban Farms, announced a new option to the Windsor-Essex region for those looking to order up the freshest of microgreens, year-round, both in-store and direct-to- home delivery.
Ortaliza Urban farms may look unassuming from the street, but inside, customers were invited in today to get their first look at a trailblazing new store that grows all its own products. The team is so excited for their community to see for themselves what many around the globe are calling a promising way to help feed future cities, by using less water, space and by delivering a product with unparalleled freshness.
“We’re an exciting mix of innovation and old-fashioned customer service, ready to make every single customer feel right at home” said Carina Biacchi, CEO of Ortaliza Urban Farms. Their new shop located at 25 Main Street W. in the heart of downtown Kingsville has the capacity to grow the same amount of food as a land six times its size. Carina and her partner, Agronomist Engineer Alvaro Fernandes says they are ready to welcome customers to a brand-new way of shopping. “With our delivery service, we want to offer convenience, and with our store-front, we want to recreate the comfort and fun that we have when we are celebrating and cooking with friends and family in our own kitchen. We want every one of our customers to feel welcome in the same ways that the town of Kingsville has made us feel.”
Carina says that since moving to town, Kingsville has made them feel at home in every sense of the word. “We are so excited that this is where our daughter will grow up and go to school, and where we’ve planted the seeds of our new business”.
While microgreens themselves are not new to the region, the farm store, and the opportunity it offers customers to see their food exactly where it grows is totally unique in an urban setting. “Our customers will be able to see their own greens growing here.” Says Alvaro. “As the world prepares itself for food security challenges, and people are feeling more and more disconnected to the food they eat, we want to push back and offer an alternative.”
“To be located here in one of the largest greenhouse clusters in the world, feels like the perfect fit for us.” says the Ortaliza team. “Indoor farming is an important tool in tackling global food security needs, especially as the technology and efficiencies continue to evolve. The Kingsville community has such a big role in moving the dial globally in terms of how we grow for the future, we are so thankful to be a part of that.”
Attending today’s opening Nelson Santos, Mayor, Town of Kingsville and Deputy Warden of Essex County, said, “This isn’t your typical business, but it certainly fits in with the entrepreneurial spirit that we have in our community and it’s hand- in-hand with the innovation and the diversification that we’re trying to identify with. It’s very exciting, both in regard to the fresh food aspect and the extension of agriculture.”
Microgreens can be purchased in store or delivered direct to your door by joining the Ortaliza Friends of The Farm program with new subscribers receiving a discount on their first harvest.
To learn more, and sign-up for your first harvest, visit www.ortaliza.ca or to join them on their journey, they can be found on Social Media at @OrtalizaFarms
For more information or media inquiries, please contact:
P: 226 748.3788