MEDIA RELEASE via StrongerU Senor Fitness
WINDSOR, ON., May 20, 2021 – Seniors Home residents from Canada, the U.S., and New Zealand are going head-to-head in a contest that is smashing ageist stereotypes.
“There’s been so much talk about how seniors are ‘at risk’ and ‘vulnerable’, but the reality couldn’t be further from the truth,” says Emily Johnson, Founder and Creative Director of Windsor, Ontario-based StrongerU Senior Fitness, a fitness education company innovating senior fitness on a global scale.
Johnson says it’s time to break the misconceptions that those aged 65-and up are passive and inactive!
“We refuse to accept that – and that’s what StrongerU Senior Fitness is all about: showcasing the vibrancy, fun, and strength of seniors, together with our instructors and partners in retirement communities and long-term care homes. We’re intent on showing everyone what it really means to #MoveLikeASenior.”
StrongerU Senior Fitness offers the best in online education and certification for instructors in four unique programs: Cardio, Strength, Stretch and Circuit.
Releasing new class content on a monthly basis, the StrongerU Senior Fitness aim is to empower recreation professionals and senior-serving organizations to deliver high quality fitness experiences that are geared toward helping seniors increase their levels of functional mobility; a formula that has proven to be popular with StrongerU success stories in Canada, the U.S., and as far away as Australia and New Zealand!
Johnson says the StrongerU Senior Fitness program helps seniors complete 150 minutes per week of moderate to vigorous aerobic activity; two days per week of muscle-and-bone strengthening exercise, as well as exercises that enhance balance, flexibility, prevent falls, and promote mindfulness.
The ultimate mandate of #MoveLikeASenior is to smash ageist stereotypes and change perceptions for the positive!
“It’s important to remember that the negativity we associate with aging – weight gain, loss of mobility and independence and chronic illnesses like diabetes and heart disease, have nothing to do with aging: inactivity is the real culprit,” says Johnson.
“It’s never too late to get active and there certainly is not an age when we need to start slowing down. Centenarians are running marathons and 90-somethings are doing CrossFit: it’s time we encouraged our ageing loved ones to stay active rather than take it easy.”
Visit www.strongeruseniorfitness.com/movelikeasenior to watch the #MoveLikeASenior Contestant videos and vote for your favourite! There will be new matchups each week in June and the winning Seniors Home will walk away with $1000!
About StrongerU Senior Fitness
StrongerU Senior Fitness is a premier pre-choreographed Senior Fitness series offering online instructor education and 30-minutes of new class content monthly in a rotation of four program types- Cardio, Strength, Stretch, and Circuit.
About Emily Johnson
A winner of 2021 Innovators in Aging Showcase at the Together We Care Conference presented by Ontario LTC and Retirement Communities Association, Emily Johnson, Founder and Creative Director of StrongerU Senior Fitness, appears regularly on CityTV’s Breakfast Television and has been featured in AARP, Authority and Impact magazines as well as Livestrong.com.
Media contact:
Emily Johnson
Founder and Creative Director,
StrongerU Senior Fitness
Phone: 403 807-0076 | E-Mail: emily@strongeruseniorfitness.com
