March 22, 2019 – Windsor-Essex, Ontario, Canada – A marketing campaign developed by the WindsorEssex Economic Development Corporation was launched today to promote the region throughout Ontario, Montreal and Winnipeg. Partnering with the Toronto firm Perspective Marketing a 28-page tabloid titled Your Future Starts. Where Canada Begins…Windsor-Essex, Ontario Canada, was delivered as a special feature through the Globe and Mail newspaper, reaching a readership of over 400,000 readers.
This marketing initiative was developed to promote and brand the Region and highlights the many assets, career opportunities, the excellent quality of life as well as, promote the Region as a place where entrepreneurs and businesses can thrive.
To accomplish this, WE EDC leveraged the Where Canada Begins video series produced over the past year and featured the very talented residents and their companies within the tabloid. The articles include links to these videos and for recruitment purposes links to their company’s career page.
“We feel confident that our strategy to use actual testimonials from people who live and work in the region and from individuals who have moved here were the best candidates to tell the Windsor-Essex story. We hear and read about their rewarding careers, opportunities in the Region and explain first-hand about the wonderful quality of life they enjoy here,” said Stephen MacKenzie, CEO of the WindsorEssex Economic Development Corporation.
Check out the digital copy of the 2019 Windsor-Essex Perspective HERE.